Showing Results (233) For: connected
Showing Results 160-168 Of 233
Integrating AI into the (Ad) Creative Process
Ask Google about artificial intelligence (AI) and the creative process, and you’ll be treated to an assortment of doomer-adjacent headlines: “Is AI a Risk To Creativity? The Answer Is Not So Simple” “When AI can make art – what does...
March 22, 2023
Why More Viewers Are Streaming Sports, Including March Madness
The Rise in Sports Streaming While streaming services dominated the world of television series and movies for years, there have always been two key markets that linear TV has bested its successor: news and sports. In fact, sports are the...
March 10, 2023
Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration
Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...
March 1, 2023
Consumer Spending in Springtime Offers Growth Opportunities for Advertisers
The days are getting longer, the weather is warming up (for much of the U.S. at least) and daylight saving time is coming up—spring is on its way. With the change in seasons comes opportunity for advertisers to target engaged...
February 27, 2023
Opinions on CTV Ads in an Increasingly Ad-Supported World
Streaming platforms have spent the last year working to include ad-supported tiers on their platforms. But how do consumers feel about the ad experience on Connected TV? CTV Platforms Are Still Figuring Things Out Over the last year, rising interest...
February 27, 2023
How Thinking by ‘Encounters’ Makes for a More Effective CTV Strategy
Marketers experience a brand very differently to consumers. On the brand side, advertisers often assemble their marketing plans between channels, with delineations drawn when one channel ‘ends’ and another begins. However, it looks much different from a customer viewpoint. This...
February 24, 2023
The Creative Things We Learned from 2023’s Biggest Game Day Commercials
Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...
February 24, 2023
And the Award Goes to… Streaming Services?
Award show viewership is waning, but that might not indicate the demise of these programs. The Golden Globes and Grammys have aired and Oscar noms were recently released—that’s right, we’re in the throes of awards show season. But what used...
February 15, 2023