Showing Results (198) For: connected
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Travel Brands Take Note—Consumers are Taking Action After Viewing Ads on CTV
Connected TV ads make waves with travelers. As traditional television watching wanes and viewers transition to streaming services, Connected TV (CTV) is proving itself a powerful advertising channel for a wide variety of brands. Over the last few years, travel...
July 20, 2022
Ad Length Impact on Attention is Minimal, But Content Tips the Scales
Studies reveal that 47% of the value of a video campaign is delivered within the first three seconds—but this is only the beginning. Viewer Attention is Equally Weighted Across 15, 30 and 60-Second Ads A study by TVision of viewer...
July 19, 2022
An Exploration of Second-Screen Use by TV Viewers
Most consumers are watching TV while simultaneously engaging with a secondary device. There are many advantages to this behavior that advertisers can capitalize on. These days, consumers bring their devices with them everywhere they go: whether to a store, on...
July 6, 2022
What Advertisers Need to Know About CTV and the Future of Consumer Privacy Restrictions
Connected TV advertising continues to grow at an accelerated rate, with projected ad spend to reach $19.1 billion by the end of 2022 and more than 55% of advertisers shifting marketing budgets away from other channels and towards CTV. As...
June 30, 2022
How Brands Can Level Up Their Creative Testing For Performance
We speak with MNTN Lead Customer Success Manager, John Pankowski about creative testing on Connected TV and how it relates to performance. Developing solid Connected TV creative is one half of the equation, but the best way to ensure it...
June 27, 2022
“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape
Connected TV’s rise in popularity has resulted in a streaming arms race, with providers pumping millions of dollars into their respective platforms to create new content, secure existing content, and drive subscriptions. This highly competitive landscape has resulted in viewers...
June 15, 2022
Data-Driven CTV Creative Recommendations for Travel Marketers
As the summer heats up, so does consumer interest in travel. Here are some creative recommendations for Travel brands looking to make an impact. It’s been a difficult couple of years for travel brands, with less consumers interested in taking...
June 13, 2022
Top Challenges Faced by Advertisers Amid CTV’s Growth
Measurement, frequency and walled gardens remain a key concern for advertisers. The Connected TV growth spurt has not been without its growing pains, as advertisers navigate new terrain. However, with growth comes opportunity. This article will explore the common pain...
June 2, 2022