We often observe marketing channels in silos, without realizing that driving performance is the sum of all parts—and that some channels, like Connected TV, actually work to boost the performance of other marketing channels, by as much as 54% ....

December 2, 2022

When you're as keyed into the Connected TV space as we are here at MNTN Research, everything can begin to look like a TV screen. That thing in your living room? TV screen for people, naturally. Those jumbotrons in Times...

November 30, 2022

Remote workers have unique consumer behaviors and interests—many of which are TV-centric. From before the COVID-19 pandemic to now, the number of people working remotely (full time or otherwise) has skyrocketed. Due to the global circumstances starting in spring of...

November 22, 2022

With more and more (maybe even soon all) streaming services including an ad-based model, have consumer feelings on watching ads changed? And how does the current state of the economy factor into their opinions? The Streaming World Looks toward 2023...

November 17, 2022

MNTN Research recently released our first Peeks Report, which shared the findings of a poll that asked marketers a simple question:  What’s the most effective TV ad you’ve ever seen, and why?  The results of the study shed light on...

November 11, 2022

As worries about the pandemic wind down, many consumers are increasing their holiday travel budget to make up for lost time. But there are still a few concerns that might hold them back. Introduction After a few years of uncertainty...

November 9, 2022

A solid Connected TV commercial produces better results when it’s served alongside the right content. However, many questions remain—what defines the ‘right content’? And how can brands ensure that the audience they are targeting aligns with this content? Thankfully, there...

November 4, 2022

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022