Mobile may still lead the charge when it comes to digital ad spend and time spent, but Connected TV is gaining ground fast. According to new data from EMARKETER, U.S. adults now spend an average of 2 hours and 15...

August 30, 2024

Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, per a new survey from LG Ad Solutions. U.S. adults spend an estimated two-plus hours daily watching CTV, making it a key channel for...

August 22, 2024

We get it — we know the pain of hunting endlessly for Olympic Summer Games stats. Especially the ones you need to help prove that point you really, really, (really) want to make.  But we’re here to help. We’ve searched...

July 25, 2024

Back-to-School (BTS) — it may not get as much attention as the winter holidays, but advertisers shouldn’t ignore this season. In fact, in 2023, consumers actually spent more on BTS and BTS for college than on the winter holidays on...

June 26, 2024

The cosmetics and beauty sector was the fastest-growing US retail category in 2023. Unlike other industry verticals, this sector has remained steadfast, with the term “affordable luxury” being  the beauty biz’s latest buzzword. “Consumers are continuing to spend on beauty...

May 3, 2024

After dipping slightly from 2021 to 2022, U.S. consumer spend on Father’s Day was expected to increase by more than $2 billion in 2023. This made last year’s Father’s Day the biggest to date, as people spent a total of...

May 3, 2024

These days (unsurprisingly), young audiences are all about Connected TV. Magna and Samsung recently did a deep dive into the ad preferences of younger TV viewers and found that  60% of Gen Z and 56% of Millennials think CTV ads...

April 4, 2024

Flowers, gift cards, jewelry, and the like have long reigned supreme when it comes to Mother’s Day gift giving. But as time goes on and the holiday evolves, consumers have found new ways to show their moms appreciation. According to...

April 2, 2024