Summer is one of the longest and diverse spending seasons on the calendar. During that stretch, shoppers aren't just browsing, they're actively planning trips, stocking up for events, and treating themselves and others. That means more opportunity for brands that...

May 15, 2026

Summer can mean relaxation and downtime for many people, but for advertisers looking to carry momentum into H2, it should mean the opposite. From shifting consumer habits to cultural events commanding massive audiences, this summer in particular will be packed...

April 17, 2026

Father's Day has generated record spending for three years running. Last year’s Father’s Day shopping season clocked in at $24 billion — up more than 7% from the prior year and exceeding the previous high of $22.9 billion in 2023....

April 6, 2026

While some advertisers hit pause after the holidays, assuming consumer spending has slowed, they're missing a critical window of opportunity. The period from December 26th through January 31st — what we call "Q5" — represents far more than just holiday...

September 25, 2025

Value-driven consumer behavior will be a key driver of the 2025 back-to-school (BTS) shopping season. As economic uncertainty persists, shoppers are getting savvier about where and how they spend their money, making decisions based on perceived worth and timing purchases...

July 1, 2025

Despite ongoing economic uncertainty, Memorial Day Weekend (MDW) shoppers showed up with serious purchase intent, driving impressive performance for brands of all shapes and sizes. Using first party MNTN Performance TV data, we dug into MDW 2025 numbers to gauge...

June 18, 2025

Streaming viewers are looking to find a balance between price and experience. According to new research from Attest, 38.5% of people say they are comfortable with ads, as long as it means a more affordable subscription. About 21% say they...

May 30, 2025

Gone are the days when summer represented a lull in consumer spending. The warmer months have become pivotal for driving business growth and building crucial customer relationships. Despite economic uncertainties, consumers have indicated that they are still eager to travel...

May 15, 2025