The Rise in Sports Streaming While streaming services dominated the world of television series and movies for years, there have always been two key markets that linear TV has bested its successor: news and sports. In fact, sports are the...

March 10, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

2022 has been a big year for Connected TV (CTV)—the number of users has grown to ~225.7M and in July, CTV viewership surpassed broadcast and cable TV. While these factors bode well for the future of CTV, it’s important to...

December 15, 2022

This July, streaming TV viewership passed cable for the first time. But are advertisers keeping up with this rise? The State of TV Viewership Streaming has been growing in popularity among consumers over the last few years, and this year...

December 8, 2022

Every year, new upgrades in advertising technology have improved the experience of watching (and being served) ads on Connected TV. And a new study reveals that attention to quality is paying off, with more viewers glued to Connected TV ads...

June 6, 2024

As advertisers and viewers alike make the switch to streaming, we’re seeing an undeniable shakeup in TV ad prices. According to EMARKETER, ads on traditional primetime TV are actually dropping in price against 33 of the 53 network shows returning...

November 8, 2024

Connected TV advertising has experienced tremendous growth over the last two years according to new research from EMARKETER, with US CTV ad spending surging by more than $8 billion. As more viewers turn to streaming, platforms are ramping up their...

September 26, 2024

Mobile may still lead the charge when it comes to digital ad spend and time spent, but Connected TV is gaining ground fast. According to new data from EMARKETER, U.S. adults now spend an average of 2 hours and 15...

August 30, 2024