In past MNTN Research articles, we’ve discussed the benefits of producing User-Generated Content (UGC), or content that mimics the style of UGC, but shot by a video professional.  A report from Stackla a few years back found that UGC had...

September 19, 2023

People love to say Gen Z is addicted to their phones. But let’s be real: every generation gets a little overly attached to their digital devices, whether it’s Millennials in the golden age of the Nokia 3310, or Gen Xers...

May 18, 2023

Even if you’ve never produced a TV commercial before, chances are that you’ve created more than your fair share of social media ads. When developing creative for a Connected TV campaign, social ads can serve as an excellent starting point....

May 3, 2023

What's one of the biggest pieces of news that we know about for the 2023 upfronts and NewFronts? It’s the first year Netflix has thrown their proverbial hat into the ring.  This is a huge about-turn moment for Netflix. Easily...

April 27, 2023

With many consumers choosing to cancel their cable subscriptions, it’s time to take a look at what drives this cord-cutting behavior. The world of television has changed a lot over the last few years, with new technology and platforms allowing...

September 9, 2022

March 2020 was a turbulent time for all industries, but perhaps one of the most common ones to make headlines was the movie industry. As movies made their premiere directly on streaming channels while quarantine orders were in place, it...

August 18, 2022

Connected TV’s rise in popularity has resulted in a streaming arms race, with providers pumping millions of dollars into their respective platforms to create new content, secure existing content, and drive subscriptions. This highly competitive landscape has resulted in viewers...

June 15, 2022

As political advertisers begin to ramp up their campaigns for the 2022 election cycle, it’s time to take a look at how they are shifting their budgets to better reach prospective voters. With midterms fast approaching, political advertisers are making...

May 27, 2022