People love to say Gen Z is addicted to their phones. But let’s be real: every generation gets a little overly attached to their digital devices, whether it’s Millennials in the golden age of the Nokia 3310, or Gen Xers...

May 18, 2023

Upfronts and Newfronts season sets the tone for the rest of the year for TV advertisers. And this year, the big story is all about Connected TV. Advertisers say they plan to allocate 40% of their 2023 budgets to CTV,...

May 16, 2023

Consumer behavior fluctuates over the summer—some people head out on vacations or into the great outdoors, while others take the time to get things done around their home or garden. The good news for advertisers is that brands can benefit...

May 16, 2023

The upfronts are fast approaching, and this year we can expect more spending on TV overall, be it programmatically or through deals. Part of the reason for this increase is the influx of digital-first and performance advertisers venturing into the...

May 3, 2023

Even if you’ve never produced a TV commercial before, chances are that you’ve created more than your fair share of social media ads. When developing creative for a Connected TV campaign, social ads can serve as an excellent starting point....

May 3, 2023

The number of people celebrating Father's Day each year is on the up and up. And with more celebrators comes more growth opportunities for advertisers, especially on Connected TV (CTV). Key Insights: Father’s Day 2022 A Large Majority of Americans...

April 27, 2023

What's one of the biggest pieces of news that we know about for the 2023 upfronts and NewFronts? It’s the first year Netflix has thrown their proverbial hat into the ring.  This is a huge about-turn moment for Netflix. Easily...

April 27, 2023

With more streaming options than ever, how are consumers coping with the content overload? Streaming Viewers Awash in Options The past few years have seen the rise of many new streaming platforms, with every network and their mother joining the...

April 24, 2023