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Ad-Supported Streaming Will Continue Growing in 2025
Ad-supported streaming services are on the rise, and new figures are revealing just how high they’ll go. According to Madison & Wall’s Brian Wieser, the ad-supported subscriber percentages for major streaming services are set to climb next year. 36% of...
May 31, 2024
Viewers Name Netflix and Amazon As the Top Draws for a Streaming Bundle
Over the last few months, a number of streaming bundles have been announced. Good thing, too: consumers have been indicating their interest in bundled subscriptions for a while now. New research from Hub Entertainment recently got the lowdown on consumer interest...
May 23, 2024
Subscriptions Will Drive Around Two-Thirds of 2024 Streaming Revenue in the US.
We may be in for a switch up in the world of streaming TV ads in the near future. Subscriptions are still the main moneymaker for platforms like Netflix, Hulu, and Disney+, bringing in roughly two-thirds of their total revenue....
May 17, 2024
Upfronts Season Is Back, but How Does Its Future Look? We Asked, You Answered.
TV’s biggest moment is back: no, not the Emmys, the upfronts. If you’ve been keeping up to date with the headlines — like this latest one from the Hollywood Reporter — this year’s upfronts are all about Disruption with a capital...
May 10, 2024
Summertime Brings the CTV Performance Heat
Summer 2023 was a scorcher, and we’re not just referring to the temperatures. Major cultural events like Beyonce’s Renaissance World Tour and Taylor Swift’s Eras Tour had fans not only attending shows in their hometowns, but also traveling far and...
May 10, 2024
The Biggest News Out of Upfronts and NewFronts 2024
The upfronts are almost here, but sometimes it can be hard to keep up with all of the news coming out of this yearly event. So to make your life easier, here’s a roundup of some of the top streaming...
May 9, 2024
Connected TV: The Ultimate Performance Glow-Up for Beauty and Cosmetics Brands
The cosmetics and beauty sector was the fastest-growing US retail category in 2023. Unlike other industry verticals, this sector has remained steadfast, with the term “affordable luxury” being the beauty biz’s latest buzzword. “Consumers are continuing to spend on beauty...
May 3, 2024
In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox
After dipping slightly from 2021 to 2022, U.S. consumer spend on Father’s Day was expected to increase by more than $2 billion in 2023. This made last year’s Father’s Day the biggest to date, as people spent a total of...
May 3, 2024