Over the last few years, Connected TV has increasingly absorbed more advertiser mindshare as a performance marketing platform. As more streaming services and viewers embraced ads, and as the platform’s targeting and measurement capabilities continued to evolve, CTV found itself...

October 30, 2023

Ever wondered why certain ads make you feel some type of way? The types of creative elements used in ad creative have a major impact on performance — and the two sides of the brain. “[They] pay different types of...

October 27, 2023

CTV advertising has come a long way in the last few years, evolving from a brand-new way to reach consumers into one of the fastest growing ad channels in the biz. So naturally, such explosive growth has come with some...

October 25, 2023

The state of the American woman has transformed radically and repeatedly in a relatively short amount of time, at least by historical standards. A little over 100 years ago, American women couldn’t vote.  Before 1974, they couldn’t open a credit...

October 23, 2023

It’s been a dramatic year in the entertainment industry, and we’re not just talking about Love is Blind’s epic live-stream fail. No, Hollywood was upended in 2023 by a pair of strikes by the Writers Guild of America (WGA) and...

October 13, 2023

Q4 is upon us. For marketers who don’t yet have their holiday strategy tied up with a bow, we dug into MNTN’s first-party data and used it to outline the ideal (data-backed) schedule to maximize your Q4. Below is a...

October 6, 2023

When you picture the typical streaming viewer, who do you see?  If you think it's only younger consumers who are reachable through streaming ads, think again. eMarketer found that CTV viewership is fairly evenly spread among the different generations, with...

September 26, 2023

Advertising has informed trends, shaped the cultural zeitgeist, and has boosted both brand equity and profits, but what about its impact on the environment? A new sustainability study conducted by IPG’s Magna Media Trials with Oracle explores the relationship between...

September 22, 2023