Showing Results (244) For: Ads
Showing Results 184-192 Of 244
Consumers and Ad-Supported Streaming: Looking Forward to 2023
With more and more (maybe even soon all) streaming services including an ad-based model, have consumer feelings on watching ads changed? And how does the current state of the economy factor into their opinions? The Streaming World Looks toward 2023...
November 17, 2022
Travelers Are Wary but Optimistic This Holiday Season
As worries about the pandemic wind down, many consumers are increasing their holiday travel budget to make up for lost time. But there are still a few concerns that might hold them back. Introduction After a few years of uncertainty...
November 9, 2022
When Creative Variation Demands Variation
One challenge all marketers face is getting their brand front and center of their target audience. But staying memorable and holding their interest is a whole other beast—therein lies the secret to success: producing engaging creative that is compelling enough...
October 31, 2022
Consumer Analysis: Which Networks Drive Top Performance With Travel and Leisure Customers?
Connected TV (CTV) usage is soaring—a whopping 92%¹ of U.S. households are currently reachable by CTV advertising and, in July of this year, streaming platforms surpassed cable networks for the largest share of U.S. TV viewing. Understanding the current popularity...
October 27, 2022
The Rise of the ‘Micro Moment’ For B2B Brands And What This Means For Connected TV
What is a Micro-moment? Nowadays, it looks like it takes more than eight touchpoints to win over a customer—especially a B2B customer. “Micro-moments” are gaining traction, as prospective customers do their due-diligence, including viewing detailed product specifications, comparisons and reviews....
October 24, 2022
What the 2020 Election Ad Landscape Can Teach Us About Brand Marketing
Political Ads, Brand Marketing, and You It’s election season, which means political ads are heating up. According to AdImpact, spending is on track to reach $9.7 billion this election cycle, representing a 144% growth from 2018’s elections, and $660 million...
October 24, 2022
Audience Deep Dive: A Look at Older Adult CTV Usage
Move over Gen Zs, Millennials and Gen Xers—the older generations are using Connected TV in large numbers. Millennials may have recently become the largest living generation¹, but with ~54M people 65 years or older living in the U.S.², older adult...
October 19, 2022
Analyzing the Season: What Makes the Perfect Holiday CTV Ad
The Holly, Jolly (Holiday Advertising) Season If we were a betting team of researchers, we’d say that you’ve experienced – at least once in your life – a friend, loved one, or casual acquaintance lose their cool after hearing the...
October 19, 2022