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Why CTV Sports Is the MVP For Advertisers
The Rise in Sports Streaming While Connected TV continues to rise in popularity with TV viewers, sports has remained a popular tentpole of the linear TV model. Despite 82% of American households having at least one internet-connected device, and the...
April 10, 2023
Marketers Pick Netflix for Top Ad-Tier in ’24
Ad-tiers Are Everywhere This past year and change has seen every major streaming platform add an ad-supported option. Even “we’ll never run ads” Netflix joined the fray in late 2022, along with other heavy hitters like Disney+. This has cemented...
April 5, 2023
Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022
Mother’s Day is producing increasingly more sales each year. And, with the vast majority of consumers planning on spending on the holiday in 2023, brands can benefit from running advertising campaigns in the months leading up to mom’s big day....
March 31, 2023
How Connected TV Creative Can Benefit from Testing on TikTok
Yes, MNTN Research is all about Connected Television, but that doesn’t mean we’re disconnected from what CTV’s distantly related cousin – social video – is up to. Because as much as everyone’s talking about CTV, marketers are equally excited by...
March 31, 2023
The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile
Battle of the Video Ad Channels Connected TV and mobile can be strong channels for any video ad campaign. But how do the two channels stack up when it comes to performance? As the video ad ecosystem continues to evolve,...
March 29, 2023
Building Strong Memory Structures in Your Connected TV Ad
Ever wondered why some ads resonate more than others? Turns out, it takes more than powerful storytelling and a strong brand to catch a viewer’s eye. Where you place your branded moment matters—not only does this determine how many people...
March 22, 2023
Integrating AI into the (Ad) Creative Process
Ask Google about artificial intelligence (AI) and the creative process, and you’ll be treated to an assortment of doomer-adjacent headlines: “Is AI a Risk To Creativity? The Answer Is Not So Simple” “When AI can make art – what does...
March 22, 2023
Why More Viewers Are Streaming Sports, Including March Madness
The Rise in Sports Streaming While streaming services dominated the world of television series and movies for years, there have always been two key markets that linear TV has bested its successor: news and sports. In fact, sports are the...
March 10, 2023