Showing Results (257) For: Ads
Showing Results 208-216 Of 257
Consumers View TV as the Most Trustworthy Advertising Channel
Consumers find television ads more trustworthy than those on other advertising channels. With so many advertising channels out there, brands need to be mindful of when and where they advertise, with special consideration of the channels that not only have...
September 22, 2022
Snip Snip: An Exploration of Cord-Cutting Consumers
With many consumers choosing to cancel their cable subscriptions, it’s time to take a look at what drives this cord-cutting behavior. The world of television has changed a lot over the last few years, with new technology and platforms allowing...
September 9, 2022
The Time for SMBs to Leverage Augmented Reality is Now
When an economic crisis rocks the world, who stands to weather the storm the best? Is it the mega brands with oodles of ad spend, or the small mom-and-pop shops who have historically fought to compete with the giants of...
September 9, 2022
Brand Familiarity Drives Back-to-School Purchasing
Back-to-school shoppers rely on brands they know and love. As the days get shorter and the air gets colder, another season is on its way. No, it’s not fall (just yet)...We’re talking back-to-school (BTS). The COVID-19 pandemic in 2020 and...
September 1, 2022
Matching Ad Creative to the Consumer Mindset on Connected TV
Understanding the Science Behind Consumer Mindset and Emotion In order for advertisers to create value with their customers, they need to not only build connections, but also understand the ‘why’ in the way they feel. While having a solid brand...
September 1, 2022
How the CTV Environment Impacts the Four P’s of Creativity
What Are Four P’s and How Do They Fit In With Connected TV? Most are familiar with the four P’s of marketing, but in 1961, researcher James Rhodes published An Analysis of Creativity, where he created a separate framework to...
August 19, 2022
What the Return to Movie Theaters Means for CTV Advertisers
March 2020 was a turbulent time for all industries, but perhaps one of the most common ones to make headlines was the movie industry. As movies made their premiere directly on streaming channels while quarantine orders were in place, it...
August 18, 2022
Connecting the Dots Between Emotions and Ad Creative
Back in 2016, Innisfree, a Korean beauty brand, went viral thanks to an in-store shopping innovation. They gave their customers the option between two different styles of hand-held shopping baskets. If you needed help from a customer service representative, you...
August 17, 2022