Connected TV advertising works best with an audience-first, instead of content-first approach, which raises the age-old question, “How do I find the sweet spot in the first place?” Audience segmentation is much more than demographics and simple economic factors, and...

December 19, 2022

2022 has been a big year for Connected TV (CTV)—the number of users has grown to ~225.7M and in July, CTV viewership surpassed broadcast and cable TV. While these factors bode well for the future of CTV, it’s important to...

December 15, 2022

Travel organizations have had to weather numerous disruptions over the past few years. The most significant disruption has likely been the COVID-19 pandemic, which resulted in a dramatic drop in consumer travel in 2020. In response, many organizations had to...

December 14, 2022

When it comes to the best streaming services, there is a seemingly endless array of choices for consumers. To further complicate things, from HBO Max to Netflix, every major player in the space has announced an ad-supported subscription tier in...

December 9, 2022

This July, streaming TV viewership passed cable for the first time. But are advertisers keeping up with this rise? The State of TV Viewership Streaming has been growing in popularity among consumers over the last few years, and this year...

December 8, 2022

Remember when every marketer in adland started pivoting to video? It felt like the wild west, where ideas and concepts were flying through the air as we all tried to determine which creative approach would prove the stickiest for our...

December 5, 2022

We often observe marketing channels in silos, without realizing that driving performance is the sum of all parts—and that some channels, like Connected TV, actually work to boost the performance of other marketing channels, by as much as 54% ....

December 2, 2022

Cyber Week met high estimates, even in the face of economic uncertainty While the economic uncertainty made many uneasy heading into the biggest shopping season of the year, consumers were ready to break out their plastic. This year’s Black Friday...

December 1, 2022