Showing Results (300) For: Ads
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The Creative Things We Learned from 2023’s Biggest Game Day Commercials
Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...
February 24, 2023
How Retail Brands Are Using Connected TV Advertising to Reach Today’s Customer
Streaming services are growing in popularity among consumers in the United States, so much so that the number of streaming viewers surpassed cable and broadcast viewers for the first time in 2022. However, consumers have adopted an omnichannel approach to...
February 24, 2023
And the Award Goes to… Streaming Services?
Award show viewership is waning, but that might not indicate the demise of these programs. The Golden Globes and Grammys have aired and Oscar noms were recently released—that’s right, we’re in the throes of awards show season. But what used...
February 15, 2023
What Legacy Creative Can Tell Us About Adland’s Biggest (Game) Day in 2023
We’re approaching “Football's Favorite Sunday”, the first huge sporting event of 2023 that is colloquially known as “The Big Game”. But around here, we like to call it the kick off to a whole new season of advertising. (Ed. note:...
February 7, 2023
Audience Deep Dive: Generation Z
Purchasing Power Shifts As Gen Z Consumers Move into Adulthood Generation Z is a hot topic among advertisers right now. Ages 11-26, this consumer group accounts for 20% of the population. And, as many Gen Zers are now adults with...
February 2, 2023
The Q4 Performance TV Report
Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....
February 1, 2023
How To Apply a Big Game Sized Creative Strategy to Your Evergreen Campaigns
The “Big Game” (coined SB for brevity in this article) is unmistakably one of the highlights of the year for both advertisers and viewers alike—and it’s also one of the most expensive. This year, a 30-second ad spot will cost...
January 31, 2023
Audience Breakdown: Who Is Watching the Biggest Football Game of the Year?
Introduction Every year, millions of people tune in to watch The Big Game, (in 2022, approximately two-thirds of the US population were watching). And this year stands to be no exception. But who is this audience, and why are advertisers...
January 27, 2023