Everyone loves a good story, which is why telling a captivating one in your ads isn't just a necessity: it's a requirement. Since the very beginning of television, advertisers have been using stories to sell their products to nationwide audiences....

June 30, 2022

Connected TV advertising continues to grow at an accelerated rate, with projected ad spend to reach $19.1 billion by the end of 2022 and more than 55% of advertisers shifting marketing budgets away from other channels and towards CTV. As...

June 30, 2022

Despite the increase in travel and outdoor adventuring in the summer, ad-supported CTV viewership heats up.  Summer is here and travel and other adventures are enticing people out of their homes. While this is traditionally a season when TV viewership...

June 28, 2022

With so many options, streamers want to simplify There are a lot of choices when it comes to streaming, from which provider and device to use, to what channels to subscribe to. Not to mention selecting a show when it’s...

June 27, 2022

We speak with MNTN Lead Customer Success Manager, John Pankowski about creative testing on Connected TV and how it relates to performance. Developing solid Connected TV creative is one half of the equation, but the best way to ensure it...

June 27, 2022

Connected TV’s rise in popularity has resulted in a streaming arms race, with providers pumping millions of dollars into their respective platforms to create new content, secure existing content, and drive subscriptions. This highly competitive landscape has resulted in viewers...

June 15, 2022

As the summer heats up, so does consumer interest in travel. Here are some creative recommendations for Travel brands looking to make an impact. It’s been a difficult couple of years for travel brands, with less consumers interested in taking...

June 13, 2022

Measurement, frequency and walled gardens remain a key concern for advertisers.  The Connected TV growth spurt has not been without its growing pains, as advertisers navigate new terrain. However, with growth comes opportunity. This article will explore the common pain...

June 2, 2022