Connected TV (CTV) and streaming platforms are gaining serious momentum as more advertisers shift their focus away from linear TV. According to a recent survey, 75% of advertising leaders anticipate growth in CTV and OTT video in 2025, with 24%...

November 15, 2024

As advertisers and viewers alike make the switch to streaming, we’re seeing an undeniable shakeup in TV ad prices. According to EMARKETER, ads on traditional primetime TV are actually dropping in price against 33 of the 53 network shows returning...

November 8, 2024

Ad-supported streaming continues its rise as more people seek out affordable ways to watch their favorite shows and movies. According to new research from Parks Associates, 57% of U.S. streamers are now subscribed to ad-supported tiers on major platforms like...

October 31, 2024

Happy Halloween! You’re probably wondering, What do scary costumes and trick-or-treating have anything to do with performance marketing or Connected TV? We wanted to put a spooky twist on this month’s poll by asking marketers to reveal their marketing nightmares...

October 28, 2024

Thanks to shoppable media, TV has turned into a dynamic retail platform where viewers can buy products they see on screen, right in the moment. With 62.7% of people discovering new brands or products through TV, according to EMARKETER, it’s...

October 25, 2024

In 2023, 33.3 million U.S. companies — a whopping 99.9% of companies nationwide — were categorized as small businesses. If it wasn’t already abundantly clear, this stat only helps to solidify the importance of small businesses to the U.S. economy —...

October 23, 2024

Streaming services have become the first stop for TV viewers when they sit down to watch something, according to new survey research from Hub Entertainment. The majority(46%) of respondents said that they now turn to streaming when they first switch...

October 17, 2024

The holiday shopping season is gearing up, and consumers are already on the lookout for deals. Adobe forecasts a solid 8.4% YoY jump in U.S. online holiday sales, and expects those sales to reach $240.8 billion. Shoppers are taking advantage...

October 11, 2024