Showing Results (48) For: Q4
Showing Results 24-32 Of 48
The 2024 Summer Olympics Saw a 40% Increase in Streaming Minutes
NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with...
August 16, 2024
Ad-Supported Streaming Will Continue Growing in 2025
Ad-supported streaming services are on the rise, and new figures are revealing just how high they’ll go. According to Madison & Wall’s Brian Wieser, the ad-supported subscriber percentages for major streaming services are set to climb next year. 36% of...
May 31, 2024
Viewers Name Netflix and Amazon As the Top Draws for a Streaming Bundle
Over the last few months, a number of streaming bundles have been announced. Good thing, too: consumers have been indicating their interest in bundled subscriptions for a while now. New research from Hub Entertainment recently got the lowdown on consumer interest...
May 23, 2024
In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox
After dipping slightly from 2021 to 2022, U.S. consumer spend on Father’s Day was expected to increase by more than $2 billion in 2023. This made last year’s Father’s Day the biggest to date, as people spent a total of...
May 3, 2024
The Hottest Trend With Fashion and Apparel Advertisers: Connected TV
2024 Will Be a Standout Year For Digital Advertising Nearly 264 million people in the U.S. viewed digital video content in 2023 — that’s a staggering 77% of the population. And in 2024, that number is expected to rise by...
February 23, 2024
Pulse Check: What’s Next in Streaming Fragmentation
Streaming Sticker Shock is On the Rise Feeling like streaming costs are suddenly higher than ever? You’re not wrong — half of the major streaming platforms are now charging double what they did when they initially came to market. And...
January 26, 2024
To Each Their Own: How Consumers Feel About Ad-Supported Streaming Services
Streaming was once the land of opportunity for content providers, with cord-cutters aplenty to choose from. But now, reality is setting in: the subscriber pool isn’t as unlimited as it once seemed. Instead, streaming services are forced to fight over...
January 4, 2024
The State of Free Ad Supported TV (FASTs) in 2023
Free Ad Supported TV networks — aka FASTs — are having a moment. Another one, that is. After being a hot topic at the 2023 NewFronts, FASTs are back in the spotlight thanks to recent research conducted by Vevo and...
November 2, 2023