Showing Results (57) For: Q4
Showing Results 24-32 Of 57
From Spooky Spokespersons to Marketing Monsters: What Are Your Marketing Nightmares?
Happy Halloween! You’re probably wondering, What do scary costumes and trick-or-treating have anything to do with performance marketing or Connected TV? We wanted to put a spooky twist on this month’s poll by asking marketers to reveal their marketing nightmares...
October 28, 2024
3 Trends That Reveal the Present and Future of Small Business
In 2023, 33.3 million U.S. companies — a whopping 99.9% of companies nationwide — were categorized as small businesses. If it wasn’t already abundantly clear, this stat only helps to solidify the importance of small businesses to the U.S. economy —...
October 23, 2024
Streaming Has Passed Linear As the ‘First Stop’ for TV Watchers
Streaming services have become the first stop for TV viewers when they sit down to watch something, according to new survey research from Hub Entertainment. The majority(46%) of respondents said that they now turn to streaming when they first switch...
October 17, 2024
2024 Advertisers Are Capitalizing on “Christmas Creep”
Are you starting to see wintery messages during the last heatwaves of summer? Maybe hearing the echoes of Mariah Carey’s iconic holiday song on the wind? You’re not alone: advertisers are ramping up their holiday and Q4 efforts earlier than...
October 9, 2024
The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%
In the growing landscape of Connected TV, it's become even more important for advertisers to get their messaging right. A study by IAS and Neuro-Insight highlights how ads that match both the tone and context of the content being watched...
October 4, 2024
US CTV Ad Spending Grew by $8 Billion in the Last Two Years
Connected TV advertising has experienced tremendous growth over the last two years according to new research from EMARKETER, with US CTV ad spending surging by more than $8 billion. As more viewers turn to streaming, platforms are ramping up their...
September 26, 2024
What’s on Your Holiday (Ad Creative) Wish List?
We wanted to ring in the last (and biggest) quarter of the year with an homage to all things holiday. As brands battle it out for your attention and dollars in Q4, ever wondered what makes a shopper go from...
September 25, 2024
Nearly Half of This Season’s NFL Games Will Be Streamable
Like most TV content these days, The NFL has plans to lean further into the world of streaming. According to MoffettNathanson Research, 49% of games this season (133 total) will be available to watch on streaming platforms, though most won’t...
September 20, 2024