Showing Results (59) For: Q4
Showing Results 56-59 Of 59
How Leading Brands and Agencies Are Approaching Measurement, Media, and Creative in 2022
Introduction Over the past year, connected TV has solidified its position as a go-to option in the omnichannel marketing mix. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising...
August 11, 2022
The State of Political Ad Spending on Connected TV
As political advertisers begin to ramp up their campaigns for the 2022 election cycle, it’s time to take a look at how they are shifting their budgets to better reach prospective voters. With midterms fast approaching, political advertisers are making...
May 27, 2022
SVOD vs AVOD: How Consumers are Watching Connected TV
SVOD still reigns supreme in the CTV space, but with AVOD audiences on the rise, advertisers are presented with an opportunity to reach a valuable consumer group. As more and more users turn to Connected TV to watch TV content,...
May 16, 2022