Advertisers put brand safety top of mind, as brand risk dropped by 4% globally—and it’s paying off.  As brand safety issues continue to plague the advertising industry, one question remains: is one marketing channel better shielded than others? Connected TV...

May 13, 2022

Fig. 1 No longer a fledgling advertising channel that’s new and unproven, Connected TV has risen to transform the advertising landscape—and forced advertisers to rethink their budgets. This sort of transformation has caused a series of ripple effects, including changes...

May 10, 2022

Introduction For marketers of every stripe, Connected TV advertising has arrived, and the channel is transforming the ways brand and performance marketing teams approach their roles within the advertising process.  As measurable outcomes and actionable ad formats are now possible...

May 10, 2022

A Detailed Analysis of Connected TV Advertising What is CTV Advertising? Today’s modern audience engages with TV and advertisers in different ways than they used to. While linear TV was once king, nearly 75% of buyers are now shifting ad...

April 29, 2022