This month, we wanted to get a pulse check on B2B ads — whether they’re seen (or skipped?), how they’re perceived, and, most importantly, what makes them stand out to you. (We left that last one open to your interpretation,...

August 29, 2024

We say it all the time: B2B creative does not need to be boring. But maybe that’s easier said than done, especially when most examples of B2B creative are themselves dull, impersonal, and overly technical. So when we saw this...

January 22, 2024

B2B Video by the Numbers Connected Television works: full stop.  It’s a highly targetable, fully measurable channel and brands from all corners of the industry are discovering the performance potential of the biggest screens in the home. But while Connected...

January 25, 2023

What is a Micro-moment? Nowadays, it looks like it takes more than eight touchpoints to win over a customer—especially a B2B customer. “Micro-moments” are gaining traction, as prospective customers do their due-diligence, including viewing detailed product specifications, comparisons and reviews....

October 24, 2022

Streaming services have officially overtaken traditional TV in subscription revenues, with 2024 marking the first year traditional TV makes up less than 50% of the total; by 2028, that share is expected to drop to about one-third. In contrast, streaming...

January 30, 2025

Between the winter holidays and the close of Q4, the end of the year can be chaotic — especially for advertisers. While it’s no secret that Q4 is a vital time for business, what is often overlooked is the transitional...

November 22, 2024

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad,” said Howard Gossage, innovator and OG from the Mad Men era of advertising. We all know that brands with a powerful story to tell (and products to...

September 20, 2024

Interactive ads on streaming platforms are proving to be a powerful tool for brands looking to stand out. EMARKETER recently explored a study from Brightline that shows interactive Connected TV ads can boost brand recall by up to 36%. That’s...

September 6, 2024