Now that we’re on the other side of Cyber Five, it’s time for the big reveal. Is Black Friday /  Cyber Monday still a priority in your Q4 planning? How did this translate in your ad creative and messaging? Read...

December 3, 2024

Cyber Week met high estimates, even in the face of economic uncertainty While the economic uncertainty made many uneasy heading into the biggest shopping season of the year, consumers were ready to break out their plastic. This year’s Black Friday...

December 1, 2022

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022

Last season, NFL games on streaming platforms didn’t just hold attention — they significantly outperformed linear ads. Streaming-exclusive NFL broadcasts saw a 66% lift in ad effectiveness compared to cable and broadcast, according to EDO. Netflix’s Christmas Day debut set...

August 29, 2025

Q4 has long been considered B2C territory, where holiday campaigns, Black Friday blowouts, and Cyber Week steals tend to dominate the season’s narrative. As a result, some B2B brands still treat Q4 like downtime — scaling back ads and waiting...

August 14, 2025

Gone are the days when summer represented a lull in consumer spending. The warmer months have become pivotal for driving business growth and building crucial customer relationships. Despite economic uncertainties, consumers have indicated that they are still eager to travel...

May 15, 2025

We know the struggle — searching high and low for those elusive NFL stats you need to drive your point home can feel like a never-ending game of hide-and-seek. But making things like this easier for you is what we...

February 10, 2025

We know the struggle — endlessly searching for that perfect Q4 stat to help drive your point home, only to come up empty-handed. But luckily, making that search easier is our gift to you this season. That’s why we’ve scoured...

December 26, 2024