Now that we’re on the other side of Cyber Five, it’s time for the big reveal. Is Black Friday /  Cyber Monday still a priority in your Q4 planning? How did this translate in your ad creative and messaging? Read...

December 3, 2024

Streaming platforms may be cutting back on original content, but viewers are still happy with what they’ve been watching. According to a new study from Hub Entertainment Research, nearly 80% of subscribers say they’re spending more time watching shows they...

November 22, 2024

Between the winter holidays and the close of Q4, the end of the year can be chaotic — especially for advertisers. While it’s no secret that Q4 is a vital time for business, what is often overlooked is the transitional...

November 22, 2024

Ad-supported streaming continues its rise as more people seek out affordable ways to watch their favorite shows and movies. According to new research from Parks Associates, 57% of U.S. streamers are now subscribed to ad-supported tiers on major platforms like...

October 31, 2024

Happy Halloween! You’re probably wondering, What do scary costumes and trick-or-treating have anything to do with performance marketing or Connected TV? We wanted to put a spooky twist on this month’s poll by asking marketers to reveal their marketing nightmares...

October 28, 2024

In 2023, 33.3 million U.S. companies — a whopping 99.9% of companies nationwide — were categorized as small businesses. If it wasn’t already abundantly clear, this stat only helps to solidify the importance of small businesses to the U.S. economy —...

October 23, 2024

We wanted to ring in the last (and biggest) quarter of the year with an homage to all things holiday. As brands battle it out for your attention and dollars in Q4, ever wondered what makes a shopper go from...

September 25, 2024

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad,” said Howard Gossage, innovator and OG from the Mad Men era of advertising. We all know that brands with a powerful story to tell (and products to...

September 20, 2024