As viewers flock to Connected TV, advertisers are evaluating their ad budgets and figuring out how to work this ad channel into their mix. In the past, TV has traditionally been an awareness play, focusing solely on the upper funnel....

December 5, 2022

We often observe marketing channels in silos, without realizing that driving performance is the sum of all parts—and that some channels, like Connected TV, actually work to boost the performance of other marketing channels, by as much as 54% ....

December 2, 2022

When you're as keyed into the Connected TV space as we are here at MNTN Research, everything can begin to look like a TV screen. That thing in your living room? TV screen for people, naturally. Those jumbotrons in Times...

November 30, 2022

MNTN Research recently released our first Peeks Report, which shared the findings of a poll that asked marketers a simple question:  What’s the most effective TV ad you’ve ever seen, and why?  The results of the study shed light on...

November 11, 2022

A solid Connected TV commercial produces better results when it’s served alongside the right content. However, many questions remain—what defines the ‘right content’? And how can brands ensure that the audience they are targeting aligns with this content? Thankfully, there...

November 4, 2022

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022

Move over Gen Zs, Millennials and Gen Xers—the older generations are using Connected TV in large numbers. Millennials may have recently become the largest living generation¹, but with ~54M people 65 years or older living in the U.S.², older adult...

October 19, 2022

The Holly, Jolly (Holiday Advertising) Season If we were a betting team of researchers, we’d say that you’ve experienced – at least once in your life – a friend, loved one, or casual acquaintance lose their cool after hearing the...

October 19, 2022