Showing Results (198) For: connected tv
Showing Results 144-152 Of 198
Women Are the New Decision Makers – And Advertisers Are Missing Out
The state of the American woman has transformed radically and repeatedly in a relatively short amount of time, at least by historical standards. A little over 100 years ago, American women couldn’t vote. Before 1974, they couldn’t open a credit...
October 23, 2023
The Streaming Generation Gap Is Smaller Than You Think
When you picture the typical streaming viewer, who do you see? If you think it's only younger consumers who are reachable through streaming ads, think again. eMarketer found that CTV viewership is fairly evenly spread among the different generations, with...
September 26, 2023
Why Have Audience Preferences Shifted from User Generated Content to Premium Video?
In past MNTN Research articles, we’ve discussed the benefits of producing User-Generated Content (UGC), or content that mimics the style of UGC, but shot by a video professional. A report from Stackla a few years back found that UGC had...
September 19, 2023
The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits
For years, streaming services have operated at a hyper-growth stage. The major media companies that own these services were willing to operate them as loss leaders, driving up subscription numbers in a bid to dominate more of the market share...
August 30, 2023
Don’t Delay, Launch Today: Here’s the Fastest Path to Profitable Scale
Launching your first Connected TV campaign might have you feeling a little Veruca Salt-y: don’t care how, you want results now. So MNTN Research analyzed MNTN’s first-party data to find steps that you can take to make the most of...
July 24, 2023
It Takes Two (Or More?): How Turnkey Variations Can Boost Performance
About 15 years ago, there was a big video trend online where cinephiles recut trailers for classic films in completely different genre styles. One of the most viral examples was a recut trailer of Stanley Kubrick’s The Shining that reimagined...
June 29, 2023
Seasonal Breakdown: Back-to-School Spending Is Back
Students don’t usually return to classes until August or September, but research indicates that some consumers start on their back-to-school (BTS) shopping as early as May or June. And purchases really ramp up in July and August. Last year’s BTS...
June 16, 2023
Holiday Breakdown: Consumers Intend to Spend This Summer
Consumer behavior fluctuates over the summer—some people head out on vacations or into the great outdoors, while others take the time to get things done around their home or garden. The good news for advertisers is that brands can benefit...
May 16, 2023