Showing Results (219) For: connected tv
Showing Results 160-168 Of 219
80% of Amazon Prime Viewers Are Subscribed to the New Ad-Supported Tier
Last week, we covered Netflix’s continued reign over the world of streaming. But new data from eMarketer suggests a contender for the throne waits in the wings: Amazon Prime Video. This year, the service joined the ranks of the ad-supported...
March 22, 2024
Can Marketers Pick a Big Game Winner? Here’s How They Did
Marketers know how to pick a winner. The dust has settled in the Las Vegas desert and Kansas City has claimed a second title in as many years with their overtime win over San Francisco. And who among us knew...
February 11, 2024
The Majority of Advertising Professionals Are Using AI
Artificial intelligence — aka AI — is one of hottest topics of the past few years. New AI technologies are emerging daily, and some have already made themselves at home in everyday life. In the advertising world, this is particularly...
January 17, 2024
To Each Their Own: How Consumers Feel About Ad-Supported Streaming Services
Streaming was once the land of opportunity for content providers, with cord-cutters aplenty to choose from. But now, reality is setting in: the subscriber pool isn’t as unlimited as it once seemed. Instead, streaming services are forced to fight over...
January 4, 2024
Seasonal Breakdown: “Resolution Season” 2023/2024
The winter holiday season is typically heralded as the prime-est of prime times for brands of all shapes and sizes. From Black Friday through Christmas, advertisers run various promotions, and historically, consumer spend is sky-high. But December 1 through January...
November 21, 2023
Women Are the New Decision Makers – And Advertisers Are Missing Out
The state of the American woman has transformed radically and repeatedly in a relatively short amount of time, at least by historical standards. A little over 100 years ago, American women couldn’t vote. Before 1974, they couldn’t open a credit...
October 23, 2023
The Streaming Generation Gap Is Smaller Than You Think
When you picture the typical streaming viewer, who do you see? If you think it's only younger consumers who are reachable through streaming ads, think again. eMarketer found that CTV viewership is fairly evenly spread among the different generations, with...
September 26, 2023
Why Have Audience Preferences Shifted from User Generated Content to Premium Video?
In past MNTN Research articles, we’ve discussed the benefits of producing User-Generated Content (UGC), or content that mimics the style of UGC, but shot by a video professional. A report from Stackla a few years back found that UGC had...
September 19, 2023