We wanted to ring in the last (and biggest) quarter of the year with an homage to all things holiday. As brands battle it out for your attention and dollars in Q4, ever wondered what makes a shopper go from...

September 25, 2024

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad,” said Howard Gossage, innovator and OG from the Mad Men era of advertising. We all know that brands with a powerful story to tell (and products to...

September 20, 2024

Like most TV content these days, The NFL has plans to lean further into the world of streaming. According to MoffettNathanson Research, 49% of games this season (133 total) will be available to watch on streaming platforms, though most won’t...

September 20, 2024

Interactive ads on streaming platforms are proving to be a powerful tool for brands looking to stand out. EMARKETER recently explored a study from Brightline that shows interactive Connected TV ads can boost brand recall by up to 36%. That’s...

September 6, 2024

This month, we wanted to get a pulse check on B2B ads — whether they’re seen (or skipped?), how they’re perceived, and, most importantly, what makes them stand out to you. (We left that last one open to your interpretation,...

August 29, 2024

Sure, inflation has had a major impact on consumer behavior, but try telling the 2023 holiday season that — sales last year reached a record $964.4 billion, a 3.8% year-over-year (YoY) growth. And 2024’s holiday season is likely to be even...

August 16, 2024

NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with...

August 16, 2024

The 2024 Paris Summer Olympics are in full swing. But before the games officially got started, there were questions on how audiences would be tuning in to this highly anticipated event. A report from ThinkNow reveals that 68% of Americans...

August 1, 2024