Showing Results (220) For: connected tv
Showing Results 168-176 Of 220
Why Have Audience Preferences Shifted from User Generated Content to Premium Video?
In past MNTN Research articles, we’ve discussed the benefits of producing User-Generated Content (UGC), or content that mimics the style of UGC, but shot by a video professional. A report from Stackla a few years back found that UGC had...
September 19, 2023
The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits
For years, streaming services have operated at a hyper-growth stage. The major media companies that own these services were willing to operate them as loss leaders, driving up subscription numbers in a bid to dominate more of the market share...
August 30, 2023
Don’t Delay, Launch Today: Here’s the Fastest Path to Profitable Scale
Launching your first Connected TV campaign might have you feeling a little Veruca Salt-y: don’t care how, you want results now. So MNTN Research analyzed MNTN’s first-party data to find steps that you can take to make the most of...
July 24, 2023
It Takes Two (Or More?): How Turnkey Variations Can Boost Performance
About 15 years ago, there was a big video trend online where cinephiles recut trailers for classic films in completely different genre styles. One of the most viral examples was a recut trailer of Stanley Kubrick’s The Shining that reimagined...
June 29, 2023
Seasonal Breakdown: Back-to-School Spending Is Back
Students don’t usually return to classes until August or September, but research indicates that some consumers start on their back-to-school (BTS) shopping as early as May or June. And purchases really ramp up in July and August. Last year’s BTS...
June 16, 2023
Holiday Breakdown: Consumers Intend to Spend This Summer
Consumer behavior fluctuates over the summer—some people head out on vacations or into the great outdoors, while others take the time to get things done around their home or garden. The good news for advertisers is that brands can benefit...
May 16, 2023
Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season
The number of people celebrating Father's Day each year is on the up and up. And with more celebrators comes more growth opportunities for advertisers, especially on Connected TV (CTV). Key Insights: Father’s Day 2022 A Large Majority of Americans...
April 27, 2023
Too Many Cooks: How Consumers Deal With Streaming Fragmentation
With more streaming options than ever, how are consumers coping with the content overload? Streaming Viewers Awash in Options The past few years have seen the rise of many new streaming platforms, with every network and their mother joining the...
April 24, 2023