After dipping slightly from 2021 to 2022, U.S. consumer spend on Father’s Day was expected to increase by more than $2 billion in 2023. This made last year’s Father’s Day the biggest to date, as people spent a total of...

May 3, 2024

Flowers, gift cards, jewelry, and the like have long reigned supreme when it comes to Mother’s Day gift giving. But as time goes on and the holiday evolves, consumers have found new ways to show their moms appreciation. According to...

April 2, 2024

Move over, NFL — it’s basketball’s time to shine. This week marks the final rounds of the NCAA tournament, where all eyes are as much on the ads as they are on the teams. According to Statista, last year’s men’s...

April 2, 2024

Last week, we covered Netflix’s continued reign over the world of streaming. But new data from eMarketer suggests a contender for the throne waits in the wings: Amazon Prime Video. This year, the service joined the ranks of the ad-supported...

March 22, 2024

Marketers know how to pick a winner. The dust has settled in the Las Vegas desert and Kansas City has claimed a second title in as many years with their overtime win over San Francisco. And who among us knew...

February 11, 2024

Artificial intelligence — aka AI — is one of hottest topics of the past few years. New AI technologies are emerging daily, and some have already made themselves at home in everyday life. In the advertising world, this is particularly...

January 17, 2024

Streaming was once the land of opportunity for content providers, with cord-cutters aplenty to choose from. But now, reality is setting in: the subscriber pool isn’t as unlimited as it once seemed. Instead, streaming services are forced to fight over...

January 4, 2024

The winter holiday season is typically heralded as the prime-est of prime times for brands of all shapes and sizes. From Black Friday through Christmas, advertisers run various promotions, and historically, consumer spend is sky-high. But December 1 through January...

November 21, 2023