Showing Results (243) For: connected tv
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The 2024 Summer Olympics Saw a 40% Increase in Streaming Minutes
NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with...
August 16, 2024
68% of Americans Are Tuning In to the 2024 Olympics
The 2024 Paris Summer Olympics are in full swing. But before the games officially got started, there were questions on how audiences would be tuning in to this highly anticipated event. A report from ThinkNow reveals that 68% of Americans...
August 1, 2024
Going for Gold — Streamers Renew Focus on the Viewership Experience Ahead of the 2024 Olympics
While the last few Olympics didn’t engage living room spectators like they had in previous years, things are looking up for the 2024 Summer Olympics in Paris. With NBCUniversal (NBCU) predicting larger viewership numbers than those of the 2016 and...
July 25, 2024
Streaming Saw Significant Increases in Original Content for Q1 2024
Remember the streaming slump of 2023? We do — it's when the WGA and SAG-AFTRA strikes put the brakes on production mid-year, with the total number of new scripted and unscripted series on U.S. platforms dipping to 783 in 2023,...
July 12, 2024
Streaming Viewership Reached a Record High in May 2024
Watching more streaming TV than ever? You’re not alone, according to a new report. While most TV content these days is available across a number of channels — such as the series finale of “Young Sheldon,” which scored a huge...
July 5, 2024
Back-to-School Season Beats the Winter Holidays on One Key Ad Metric
Back-to-School (BTS) — it may not get as much attention as the winter holidays, but advertisers shouldn’t ignore this season. In fact, in 2023, consumers actually spent more on BTS and BTS for college than on the winter holidays on...
June 26, 2024
What Gives You the Advertising “Ick”? Here’s How Marketers Answered.
What gives you the ick? That’s what we recently asked marketers. And no, MNTN Research isn’t pivoting to relationship content. We were just curious about why some ads turn people off — and what drives marketers to create more ads...
June 17, 2024
Ad-Supported Streaming Will Continue Growing in 2025
Ad-supported streaming services are on the rise, and new figures are revealing just how high they’ll go. According to Madison & Wall’s Brian Wieser, the ad-supported subscriber percentages for major streaming services are set to climb next year. 36% of...
May 31, 2024