Showing Results (233) For: connected tv

Showing Results 176-184 Of 233

To Each Their Own: How Consumers Feel About Ad-Supported Streaming Services

Streaming was once the land of opportunity for content providers, with cord-cutters aplenty to choose from. But now, reality is setting in: the subscriber pool isn’t as unlimited as it once seemed. Instead, streaming services are forced to fight over...

January 4, 2024

Seasonal Breakdown: “Resolution Season” 2023/2024

The winter holiday season is typically heralded as the prime-est of prime times for brands of all shapes and sizes. From Black Friday through Christmas, advertisers run various promotions, and historically, consumer spend is sky-high. But December 1 through January...

November 21, 2023

Women Are the New Decision Makers – And Advertisers Are Missing Out

The state of the American woman has transformed radically and repeatedly in a relatively short amount of time, at least by historical standards. A little over 100 years ago, American women couldn’t vote.  Before 1974, they couldn’t open a credit...

October 23, 2023

The Streaming Generation Gap Is Smaller Than You Think

When you picture the typical streaming viewer, who do you see?  If you think it's only younger consumers who are reachable through streaming ads, think again. eMarketer found that CTV viewership is fairly evenly spread among the different generations, with...

September 26, 2023

Why Have Audience Preferences Shifted from User Generated Content to Premium Video?

In past MNTN Research articles, we’ve discussed the benefits of producing User-Generated Content (UGC), or content that mimics the style of UGC, but shot by a video professional.  A report from Stackla a few years back found that UGC had...

September 19, 2023

The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits

For years, streaming services have operated at a hyper-growth stage. The major media companies that own these services were willing to operate them as loss leaders, driving up subscription numbers in a bid to dominate more of the market share...

August 30, 2023

Don’t Delay, Launch Today: Here’s the Fastest Path to Profitable Scale

Launching your first Connected TV campaign might have you feeling a little Veruca Salt-y: don’t care how, you want results now. So MNTN Research analyzed MNTN’s first-party data to find steps that you can take to make the most of...

July 24, 2023

It Takes Two (Or More?): How Turnkey Variations Can Boost Performance

About 15 years ago, there was a big video trend online where cinephiles recut trailers for classic films in completely different genre styles. One of the most viral examples was a recut trailer of Stanley Kubrick’s The Shining that reimagined...

June 29, 2023