Showing Results (187) For: connected tv
Showing Results 184-187 Of 187
Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers
The Halloween season might be spooky, but advertisers don’t need to hide in fear. Consumers continue to go all out for the holiday — and they’re spending more than ever before. Key Insights: Halloween 2022 Spending Rebounded to Pre-Pandemic Levels...
September 18, 2023
Where Are They Now? A Check-In on Ad-Supported Offerings
If 2022 was the year that all the major streaming services joined the ranks of the ad-supported, 2023 is shaping up to be the year we see the effects of those moves. This year, AVOD services are expected to gain...
June 8, 2023
Connecting the Dots Between Emotions and Ad Creative
Back in 2016, Innisfree, a Korean beauty brand, went viral thanks to an in-store shopping innovation. They gave their customers the option between two different styles of hand-held shopping baskets. If you needed help from a customer service representative, you...
August 17, 2022