Showing Results (229) For: connected tv

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Why Inflation and the Rising Costs of Streaming Are Driving Viewers to Ads

As we enter 2023, Connected TV is more ubiquitous, more popular, and more expensive than ever. In the past year, almost every major streaming service—aside from Paramount+ and Peacock – raised their prices for ad-free streaming (Fig. 1). Some of...

February 5, 2023

How To Apply a Big Game Sized Creative Strategy to Your Evergreen Campaigns

The “Big Game” (coined SB for brevity in this article) is unmistakably one of the highlights of the year for both advertisers and viewers alike—and it’s also one of the most expensive. This year, a 30-second ad spot will cost...

January 31, 2023

Audience Breakdown: Who Is Watching the Biggest Football Game of the Year?

Introduction Every year, millions of people tune in to watch The Big Game, (in 2022, approximately two-thirds of the US population were watching). And this year stands to be no exception. But who is this audience, and why are advertisers...

January 27, 2023

Super Big Bucks: Advertising During 2023’s Big Game

Every year the Big Game attracts both large audiences and large advertisers alike. But how will the growth of streaming affect advertising during this TV event going forward? Introduction Every year, one football game in particular is watched by millions...

January 24, 2023

How Co-Viewing Streaming Could Boost Valentine’s Day For Brands

Regarding gift-giving holidays, few are as high stakes as Valentine’s Day. Every year, more money is spent on lavish gifts and experiences. Yet, all this gift-giving doesn’t equal gift-loving—14.7% of Valentine’s Day recipients report being unhappy with the gifts they...

December 22, 2022

The Digital Advertising Strategies of Today’s Top Travel Brands

Travel organizations have had to weather numerous disruptions over the past few years. The most significant disruption has likely been the COVID-19 pandemic, which resulted in a dramatic drop in consumer travel in 2020. In response, many organizations had to...

December 14, 2022

Best Streaming Services: What the Streaming Wars Mean for Consumers and Advertisers

When it comes to the best streaming services, there is a seemingly endless array of choices for consumers. To further complicate things, from HBO Max to Netflix, every major player in the space has announced an ad-supported subscription tier in...

December 9, 2022

Forecasting the Future of Creative in the Next Wave of Ad-Supported Streaming

Remember when every marketer in adland started pivoting to video? It felt like the wild west, where ideas and concepts were flying through the air as we all tried to determine which creative approach would prove the stickiest for our...

December 5, 2022