Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...

March 1, 2023

The days are getting longer, the weather is warming up (for much of the U.S. at least) and daylight saving time is coming up—spring is on its way. With the change in seasons comes opportunity for advertisers to target engaged...

February 27, 2023

Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...

February 24, 2023

Award show viewership is waning, but that might not indicate the demise of these programs. The Golden Globes and Grammys have aired and Oscar noms were recently released—that’s right, we’re in the throes of awards show season. But what used...

February 15, 2023

We’re approaching “Football's Favorite Sunday”, the first huge sporting event of 2023 that is colloquially known as “The Big Game”. But around here, we like to call it the kick off to a whole new season of advertising. (Ed. note:...

February 7, 2023

As we enter 2023, Connected TV is more ubiquitous, more popular, and more expensive than ever. In the past year, almost every major streaming service—aside from Paramount+ and Peacock – raised their prices for ad-free streaming (Fig. 1). Some of...

February 5, 2023

The “Big Game” (coined SB for brevity in this article) is unmistakably one of the highlights of the year for both advertisers and viewers alike—and it’s also one of the most expensive. This year, a 30-second ad spot will cost...

January 31, 2023

Introduction Every year, millions of people tune in to watch The Big Game, (in 2022, approximately two-thirds of the US population were watching). And this year stands to be no exception. But who is this audience, and why are advertisers...

January 27, 2023