Marketers know how to pick a winner. The dust has settled in the Las Vegas desert and Kansas City has claimed a second title in as many years with their overtime win over San Francisco. And who among us knew...

February 11, 2024

Artificial intelligence — aka AI — is one of hottest topics of the past few years. New AI technologies are emerging daily, and some have already made themselves at home in everyday life. In the advertising world, this is particularly...

January 17, 2024

Streaming was once the land of opportunity for content providers, with cord-cutters aplenty to choose from. But now, reality is setting in: the subscriber pool isn’t as unlimited as it once seemed. Instead, streaming services are forced to fight over...

January 4, 2024

The winter holiday season is typically heralded as the prime-est of prime times for brands of all shapes and sizes. From Black Friday through Christmas, advertisers run various promotions, and historically, consumer spend is sky-high. But December 1 through January...

November 21, 2023

The state of the American woman has transformed radically and repeatedly in a relatively short amount of time, at least by historical standards. A little over 100 years ago, American women couldn’t vote.  Before 1974, they couldn’t open a credit...

October 23, 2023

When you picture the typical streaming viewer, who do you see?  If you think it's only younger consumers who are reachable through streaming ads, think again. eMarketer found that CTV viewership is fairly evenly spread among the different generations, with...

September 26, 2023

In past MNTN Research articles, we’ve discussed the benefits of producing User-Generated Content (UGC), or content that mimics the style of UGC, but shot by a video professional.  A report from Stackla a few years back found that UGC had...

September 19, 2023

For years, streaming services have operated at a hyper-growth stage. The major media companies that own these services were willing to operate them as loss leaders, driving up subscription numbers in a bid to dominate more of the market share...

August 30, 2023