Showing Results (198) For: connected tv
Showing Results 184-192 Of 198
Ad Length Impact on Attention is Minimal, But Content Tips the Scales
Studies reveal that 47% of the value of a video campaign is delivered within the first three seconds—but this is only the beginning. Viewer Attention is Equally Weighted Across 15, 30 and 60-Second Ads A study by TVision of viewer...
July 19, 2022
How Brands Can Level Up Their Creative Testing For Performance
We speak with MNTN Lead Customer Success Manager, John Pankowski about creative testing on Connected TV and how it relates to performance. Developing solid Connected TV creative is one half of the equation, but the best way to ensure it...
June 27, 2022
What Advertisers Need to Know About Market Fragmentation
What is Market Fragmentation? Marketing fragmentation is the concept that, as a market grows in popularity and scope, it eventually breaks into various and diverse segments to serve distinct customer groups. In this market, no single company or organization has...
May 18, 2022
Get Up to Speed on Explainer Videos
What is an Explainer Video? Explainer videos are exactly what they sound like. They’re digestible videos that creatively explain information about your brand or product. Explainers are effective across a variety of platforms, from Connected TV to social media channels....
May 10, 2022
Increased Streaming Fragmentation Has Led to an Interest in Streaming Bundles
As the streaming landscape continues to heat up with more services entering the mix, consumers are indicating an interest in bundled content to offset the growing price of being a streaming viewer. The Current State of Streamer Behavior Nielsen’s State...
May 3, 2022
Ad Loads Can Affect Viewer Attention Spans
There is a delicate balance between ad loads, viewer attention, and streaming profits. As more Connected TV apps have launched over the past few years, streaming services are still figuring out the ideal ad load. While many viewers are willing...
April 22, 2022
Streaming Sports Viewership is a Growth Opportunity
While sports viewers have been slower to make the switch to streaming due to the lack of live content, that looks like it will change in the near future. The Current State of Connected TV Viewership Connected TV has continued...
April 19, 2022
A Primer on AI-Powered Creative Analysis
What is Creative Analysis? Creative analysis is the use of artificial intelligence to analyze video assets and determine what specific creative elements (such as a voice over, number of actors, theme, etc.) are most effective at delivering specific outcomes. This...
April 18, 2022