Showing Results (219) For: connected tv
Showing Results 192-200 Of 219
Consumers and Ad-Supported Streaming: Looking Forward to 2023
With more and more (maybe even soon all) streaming services including an ad-based model, have consumer feelings on watching ads changed? And how does the current state of the economy factor into their opinions? The Streaming World Looks toward 2023...
November 17, 2022
Travelers Are Wary but Optimistic This Holiday Season
As worries about the pandemic wind down, many consumers are increasing their holiday travel budget to make up for lost time. But there are still a few concerns that might hold them back. Introduction After a few years of uncertainty...
November 9, 2022
When Creative Variation Demands Variation
One challenge all marketers face is getting their brand front and center of their target audience. But staying memorable and holding their interest is a whole other beast—therein lies the secret to success: producing engaging creative that is compelling enough...
October 31, 2022
Consumer Analysis: Which Networks Drive Top Performance With Travel and Leisure Customers?
Connected TV (CTV) usage is soaring—a whopping 92%¹ of U.S. households are currently reachable by CTV advertising and, in July of this year, streaming platforms surpassed cable networks for the largest share of U.S. TV viewing. Understanding the current popularity...
October 27, 2022
What the 2020 Election Ad Landscape Can Teach Us About Brand Marketing
Political Ads, Brand Marketing, and You It’s election season, which means political ads are heating up. According to AdImpact, spending is on track to reach $9.7 billion this election cycle, representing a 144% growth from 2018’s elections, and $660 million...
October 24, 2022
The Living Room Shopping Experience is Just Getting Started
Someone spoke the truth about the living room shopping experience way back in 2017: “Over 75% of customers want to shop through their TV” In 2017, we had already become accustomed to shopping on our televisions for a few years....
October 3, 2022
Three Retail Insights in Uncertain Economic Times
After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...
September 26, 2022
Snip Snip: An Exploration of Cord-Cutting Consumers
With many consumers choosing to cancel their cable subscriptions, it’s time to take a look at what drives this cord-cutting behavior. The world of television has changed a lot over the last few years, with new technology and platforms allowing...
September 9, 2022