Connected TV advertising has experienced tremendous growth over the last two years according to new research from EMARKETER, with US CTV ad spending surging by more than $8 billion. As more viewers turn to streaming, platforms are ramping up their...

September 26, 2024

We wanted to ring in the last (and biggest) quarter of the year with an homage to all things holiday. As brands battle it out for your attention and dollars in Q4, ever wondered what makes a shopper go from...

September 25, 2024

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad,” said Howard Gossage, innovator and OG from the Mad Men era of advertising. We all know that brands with a powerful story to tell (and products to...

September 20, 2024

Like most TV content these days, The NFL has plans to lean further into the world of streaming. According to MoffettNathanson Research, 49% of games this season (133 total) will be available to watch on streaming platforms, though most won’t...

September 20, 2024

The Connected TV wins just keep coming in 2024. According to new data from WARC, CTV ad spending is expected to grow by nearly 20% this year, reaching $35.2 billion. And while that means CTV is still only about a...

September 12, 2024

Interactive ads on streaming platforms are proving to be a powerful tool for brands looking to stand out. EMARKETER recently explored a study from Brightline that shows interactive Connected TV ads can boost brand recall by up to 36%. That’s...

September 6, 2024

Mobile may still lead the charge when it comes to digital ad spend and time spent, but Connected TV is gaining ground fast. According to new data from EMARKETER, U.S. adults now spend an average of 2 hours and 15...

August 30, 2024

This month, we wanted to get a pulse check on B2B ads — whether they’re seen (or skipped?), how they’re perceived, and, most importantly, what makes them stand out to you. (We left that last one open to your interpretation,...

August 29, 2024