Despite ongoing economic uncertainty, Memorial Day Weekend (MDW) shoppers showed up with serious purchase intent, driving impressive performance for brands of all shapes and sizes. Using first party MNTN Performance TV data, we dug into MDW 2025 numbers to gauge...

June 18, 2025

Despite an overall dip in national TV advertising revenue, Connected TV is a bright spot in the evolving media landscape. According to Madison & Wall, pure-play CTV platforms (think premium streaming services) are poised for a 26% growth this year,...

June 13, 2025

Young adults aged 18-34 are among the most active (and unpredictable) streaming audiences. According to new research from Ampere Analysis, this demographic of streaming viewers averages 4.2 streaming subscriptions — nearly a full service more than the overall average of...

June 6, 2025

Streaming viewers are looking to find a balance between price and experience. According to new research from Attest, 38.5% of people say they are comfortable with ads, as long as it means a more affordable subscription. About 21% say they...

May 30, 2025

Like a lot of industries, 2025 has shaped up to be an uncertain one for travel advertisers.  Originally, there were predictions of strong demand from both leisure and business travelers. As we’re coming off a three-year, post-pandemic boom, travel industry...

May 27, 2025

For advertising agencies, the last few years can be described in one word: rollercoaster. Following another explosion of specialty agencies during the social media boom, the last few years have seen an industry contraction, as 91% of brands have moved...

May 21, 2025

Shoppable ads are getting a prime spot in the Connected TV lineup — and platforms are moving fast to keep up. With U.S. consumers now spending an average of $290 a year on products they discover while watching TV, CTV...

May 16, 2025

Gone are the days when summer represented a lull in consumer spending. The warmer months have become pivotal for driving business growth and building crucial customer relationships. Despite economic uncertainties, consumers have indicated that they are still eager to travel...

May 15, 2025