Showing Results (279) For: connected
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42.1% of Marketers Prefer CTV Over Linear for Its Interactive, Digital Creative
A new report reveals that marketers are syncing strategies across platforms — especially between social and Connected TV. According to eMarketer and Smartly, a combined 78.4% of advertisers now run campaigns on both channels, with 44.5% spending at least 30%...
July 25, 2025
59% of Viewers Say CTV Ads Help Drive Their Holiday Buys
This holiday season, consumer shopping behavior is being heavily influenced by what they see on Connected TV. According to LG Ad Solutions, nearly 60% of viewers say CTV ads impact their holiday purchases — a 43% jump from last year....
July 18, 2025
The New Holiday Shopper — 4 Trends That Will Drive Q4 Success
Questions about the economy haven’t cooled Q4 spending — they’ve just made shoppers more strategic. While shoppers remain cost-conscious, they’re finding creative ways to maintain their holiday traditions and splurge on what matters most. For advertisers, these evolving consumer habits...
July 18, 2025
70% of Viewers Prioritize Flexibility — but Gen Z and Boomers Want Different Streams
Streaming has become the default for U.S. viewers — but not all ad experiences are created equal. As platforms shift toward monetization, younger viewers, especially Gen Z, are showing less tolerance for traditional ad formats. Flexibility remains streaming’s biggest draw...
July 11, 2025
CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display
Attention has become digital advertising’s most valuable currency — and Connected TV is leading the charge. According to attention metric data from the analytics firm Adelaide, CTV has outpaced both online video and display by a wide margin, with attention...
July 3, 2025
Full-Family Advertising Will Drive Success this Back-to-School Season
Value-driven consumer behavior will be a key driver of the 2025 back-to-school (BTS) shopping season. As economic uncertainty persists, shoppers are getting savvier about where and how they spend their money, making decisions based on perceived worth and timing purchases...
July 1, 2025
Streaming Now Commands Almost 45% of All TV Watch Time
Connected TV hit a new milestone. For the first time, streaming surpassed both cable and broadcast combined in total watch time, accounting for nearly 45% of TV viewing in May. YouTube led the charge with 12.5% of viewing (a record...
June 27, 2025
CTV Converts 10x Better Than Linear — With Just 60% of the Budget
With two-thirds of Americans now streaming via Connected TV, and nearly 70% adoption projected for this year, this growing channel’s reach rivals that of traditional television. But while consumers have shifted their attention to streaming, advertisers are still playing catch-up...
June 20, 2025