Love them or loathe ‘em, Generation Z is shaking things up.  As the first digitally native generation, they’ve grown up with the internet and smartphones, spending their days shifting between screens, apps, and devices to seek, inform, and build their...

December 16, 2025

Streaming and social both dominate attention, but new research shows they perform even better together. According to Comcast Universal Ads, viewers spend 67% more time with a streaming ad than one on social media, and are 43% more likely to...

December 12, 2025

As sports viewing shifts into a new era, streaming is becoming the default destination for fans. According to Nielsen, digital live sports viewership is set to grow 8.3% in 2025 (far outpacing the broader sports category). Platforms like YouTube and...

December 5, 2025

Interactive CTV ad formats like shoppable, pause, and rewarded ads aren’t just novelties anymore — they’re performance drivers. Recent data from BrightLine revealed engagement per impression climbed from 1% in Q2 2024 to 1.94% a year later, signaling a steady...

November 14, 2025

Streaming may be winning the living room, but how are viewers consuming their favorite content? According to Comscore’s State of Streaming 2025 report, smart TVs have become the dominant entry point, with 81% of viewers streaming directly on the big...

November 7, 2025

This year’s October Prime Big Deal Day event was a precursor for the Q4 holiday season, as “prosumers” - a more price-sensitive and savvy shopper - kicked off the quarter with a 61% increase in retail sales on Amazon versus...

November 3, 2025

By the end of 2025, the balance of power between TV ad channels will have shifted across nearly every major metric: viewing share, time spent, household adoption, and content investment. The result? CTV will grow from an emerging channel into...

October 31, 2025

Subscription fatigue is changing the streaming landscape — fast. Parks Associates found that while 89% of U.S. households still pay for at least one streaming service, nearly half (45%) are tuning into free ad-supported streaming TV (FAST), up from 42%...

October 24, 2025