Even as the broader media market cools, streaming platforms continue to heat up. In Q2 2025, U.S. streaming subscriptions climbed 10%, hitting 339 million, while the number of individual Connected TV users rose 8% year-over-year. Premium services like Netflix, Hulu,...

September 19, 2025

Streaming has become the primary growth engine for TV advertising. While linear TV’s share of global ad spend has dropped to just 12%, Connected TV is forecasted to top 40% by 2030, according to WARC. The shift isn’t just about...

September 12, 2025

Last season, NFL games on streaming platforms didn’t just hold attention — they significantly outperformed linear ads. Streaming-exclusive NFL broadcasts saw a 66% lift in ad effectiveness compared to cable and broadcast, according to EDO. Netflix’s Christmas Day debut set...

August 29, 2025

With subscription fatigue on the rise as budgets tighten, viewers are turning to streaming bundles for better value and variety. In fact, nearly half of streamers say they’re more likely to maintain bundled subscriptions over individual ones — and the...

August 22, 2025

Ad-supported viewing continues to dominate the TV landscape. According to Nielsen’s Q2 2025 Ad Supported Gauge, content with ads now captures 73.6% of total TV viewership — up 1.2 points from the previous quarter. Streaming led that growth, adding 2.9...

August 15, 2025

Q4 has long been considered B2C territory, where holiday campaigns, Black Friday blowouts, and Cyber Week steals tend to dominate the season’s narrative. As a result, some B2B brands still treat Q4 like downtime — scaling back ads and waiting...

August 14, 2025

CTV is changing the TV screen from a reach play to marketers’ go-to platform for full-funnel performance. New research from Mediaocean, PwC, and IAB shows that marketers are embracing Connected TV as a performance driver, not just a branding tool....

July 31, 2025

Amazon Prime Day might be a retail holiday built by and for Amazon, but savvy brands are turning it into a performance opportunity of their own. What started as Amazon's loyalty driver has evolved into a retail moment that lifts...

July 29, 2025