Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, per a new survey from LG Ad Solutions. U.S. adults spend an estimated two-plus hours daily watching CTV, making it a key channel for...

August 22, 2024

Sure, inflation has had a major impact on consumer behavior, but try telling the 2023 holiday season that — sales last year reached a record $964.4 billion, a 3.8% year-over-year (YoY) growth. And 2024’s holiday season is likely to be even...

August 16, 2024

NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with...

August 16, 2024

The 2024 Paris Summer Olympics are in full swing. But before the games officially got started, there were questions on how audiences would be tuning in to this highly anticipated event. A report from ThinkNow reveals that 68% of Americans...

August 1, 2024

In today's fragmented TV landscape, it’s more important than ever to understand what makes an ad resonate with viewers. A new report from EDO recently explored exactly that: the features that can make or break an ad’s success. They found...

July 26, 2024

We get it — we know the pain of hunting endlessly for Olympic Summer Games stats. Especially the ones you need to help prove that point you really, really, (really) want to make.  But we’re here to help. We’ve searched...

July 25, 2024

While the last few Olympics didn’t engage living room spectators like they had in previous years, things are looking up for the 2024 Summer Olympics in Paris. With NBCUniversal (NBCU) predicting larger viewership numbers than those of the 2016 and...

July 25, 2024

As we count down to the 2024 Summer Olympics, it’s clear that this is shaping up to be a record-breaking year. New data from eMarketer has revealed that these Olympics could be the most-watched TV event in eight (!) years....

July 18, 2024