Back-to-School (BTS) — it may not get as much attention as the winter holidays, but advertisers shouldn’t ignore this season. In fact, in 2023, consumers actually spent more on BTS and BTS for college than on the winter holidays on...

June 26, 2024

What gives you the ick? That’s what we recently asked marketers. And no, MNTN Research isn’t pivoting to relationship content. We were just curious about why some ads turn people off — and what drives marketers to create more ads...

June 17, 2024

Ad-supported streaming services are on the rise, and new figures are revealing just how high they’ll go. According to Madison & Wall’s Brian Wieser, the ad-supported subscriber percentages for major streaming services are set to climb next year. 36% of...

May 31, 2024

Over the last few months, a number of streaming bundles have been announced. Good thing, too: consumers have been indicating their interest in bundled subscriptions for a while now. New research from Hub Entertainment recently got the lowdown on consumer interest...

May 23, 2024

We may be in for a switch up in the world of streaming TV ads in the near future. Subscriptions are still the main moneymaker for platforms like Netflix, Hulu, and Disney+, bringing in roughly two-thirds of their total revenue....

May 17, 2024

TV’s biggest moment is back: no, not the Emmys, the upfronts. If you’ve been keeping up to date with the headlines — like this latest one from the Hollywood Reporter — this year’s upfronts are all about Disruption with a capital...

May 10, 2024

Summer 2023 was a scorcher, and we’re not just referring to the temperatures. Major cultural events like Beyonce’s Renaissance World Tour and Taylor Swift’s Eras Tour had fans not only attending shows in their hometowns, but also traveling far and...

May 10, 2024

The upfronts are almost here, but sometimes it can be hard to keep up with all of the news coming out of this yearly event. So to make your life easier, here’s a roundup of some of the top streaming...

May 9, 2024