The days are getting longer, the weather is warming up (for much of the U.S. at least) and daylight saving time is coming up—spring is on its way. With the change in seasons comes opportunity for advertisers to target engaged...

February 27, 2023

Streaming platforms have spent the last year working to include ad-supported tiers on their platforms. But how do consumers feel about the ad experience on Connected TV? CTV Platforms Are Still Figuring Things Out Over the last year, rising interest...

February 27, 2023

Marketers experience a brand very differently to consumers. On the brand side, advertisers often assemble their marketing plans between channels, with delineations drawn when one channel ‘ends’ and another begins. However, it looks much different from a customer viewpoint. This...

February 24, 2023

Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...

February 24, 2023

Award show viewership is waning, but that might not indicate the demise of these programs. The Golden Globes and Grammys have aired and Oscar noms were recently released—that’s right, we’re in the throes of awards show season. But what used...

February 15, 2023

We’re approaching “Football's Favorite Sunday”, the first huge sporting event of 2023 that is colloquially known as “The Big Game”. But around here, we like to call it the kick off to a whole new season of advertising. (Ed. note:...

February 7, 2023

As we enter 2023, Connected TV is more ubiquitous, more popular, and more expensive than ever. In the past year, almost every major streaming service—aside from Paramount+ and Peacock – raised their prices for ad-free streaming (Fig. 1). Some of...

February 5, 2023

Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....

February 1, 2023