Showing Results (233) For: connected
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CTV is Playing a Bigger Role Than Ever in Advertisers’ 2024 Plans
Over the last few years, Connected TV has increasingly absorbed more advertiser mindshare as a performance marketing platform. As more streaming services and viewers embraced ads, and as the platform’s targeting and measurement capabilities continued to evolve, CTV found itself...
October 30, 2023
Enough (Ads) Is Enough: Avoiding CTV Advertising Over-Exposure
Since the dawn of video, advertisers have sought the perfect balance between serving an ad enough times that a viewer remembers the content and serving so many times that viewers now hate your brand. Now, with ad channels like Connected...
October 27, 2023
CTV Advertising’s Growing Pains Will Also Be Its Gains
CTV advertising has come a long way in the last few years, evolving from a brand-new way to reach consumers into one of the fastest growing ad channels in the biz. So naturally, such explosive growth has come with some...
October 25, 2023
Women Are the New Decision Makers – And Advertisers Are Missing Out
The state of the American woman has transformed radically and repeatedly in a relatively short amount of time, at least by historical standards. A little over 100 years ago, American women couldn’t vote. Before 1974, they couldn’t open a credit...
October 23, 2023
The Streaming Generation Gap Is Smaller Than You Think
When you picture the typical streaming viewer, who do you see? If you think it's only younger consumers who are reachable through streaming ads, think again. eMarketer found that CTV viewership is fairly evenly spread among the different generations, with...
September 26, 2023
Why Have Audience Preferences Shifted from User Generated Content to Premium Video?
In past MNTN Research articles, we’ve discussed the benefits of producing User-Generated Content (UGC), or content that mimics the style of UGC, but shot by a video professional. A report from Stackla a few years back found that UGC had...
September 19, 2023
Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers
The Halloween season might be spooky, but advertisers don’t need to hide in fear. Consumers continue to go all out for the holiday — and they’re spending more than ever before. Key Insights: Halloween 2022 Spending Rebounded to Pre-Pandemic Levels...
September 18, 2023
This Year, Cannes Lions Was All About Branded Assets. Here’s How to Apply Them to Your CTV Campaigns.
This summer’s Cannes Lions International Festival of Creativity once again sent marketers home with new themes, topics, and insights to unpack. One key highlight this year was the value of distinctive branded assets. Devika Bulchandani, Global CEO at Ogilvy and...
September 6, 2023