Showing Results (226) For: connected
Showing Results 128-136 Of 226
This Year, Cannes Lions Was All About Branded Assets. Here’s How to Apply Them to Your CTV Campaigns.
This summer’s Cannes Lions International Festival of Creativity once again sent marketers home with new themes, topics, and insights to unpack. One key highlight this year was the value of distinctive branded assets. Devika Bulchandani, Global CEO at Ogilvy and...
September 6, 2023
The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits
For years, streaming services have operated at a hyper-growth stage. The major media companies that own these services were willing to operate them as loss leaders, driving up subscription numbers in a bid to dominate more of the market share...
August 30, 2023
The Impact of Evergreen CTV Campaigns
If the Tortoise and the Hare taught us anything, it’s that the old adage is true: slow and steady wins the race. In Connected TV, as in anthropomorphic animal racing, steady effort drives big results. A comprehensive study of our...
August 9, 2023
Don’t Delay, Launch Today: Here’s the Fastest Path to Profitable Scale
Launching your first Connected TV campaign might have you feeling a little Veruca Salt-y: don’t care how, you want results now. So MNTN Research analyzed MNTN’s first-party data to find steps that you can take to make the most of...
July 24, 2023
Unlock Profitable Scale With Performance Optimized CTV Creative
We’ve answered the “whys” and “hows” of creative variation. But what is the business impact of creative variation on performance? And what combination(s) work best for CTV advertisers? In this research digest, we break down the key components of a...
July 20, 2023
It Takes Two (Or More?): How Turnkey Variations Can Boost Performance
About 15 years ago, there was a big video trend online where cinephiles recut trailers for classic films in completely different genre styles. One of the most viral examples was a recut trailer of Stanley Kubrick’s The Shining that reimagined...
June 29, 2023
Mo’ CTV Creative, No Problems
“Good” creative: is it an art or a science? Turns out, it’s a bit of both. The case for creative variation is clear: more creative equals less ad fatigue, which equals more viewer engagement and, ultimately, better performance. This MNTN...
June 21, 2023
Seasonal Breakdown: Back-to-School Spending Is Back
Students don’t usually return to classes until August or September, but research indicates that some consumers start on their back-to-school (BTS) shopping as early as May or June. And purchases really ramp up in July and August. Last year’s BTS...
June 16, 2023