In today's fragmented TV landscape, it’s more important than ever to understand what makes an ad resonate with viewers. A new report from EDO recently explored exactly that: the features that can make or break an ad’s success. They found...

July 26, 2024

We get it — we know the pain of hunting endlessly for Olympic Summer Games stats. Especially the ones you need to help prove that point you really, really, (really) want to make.  But we’re here to help. We’ve searched...

July 25, 2024

While the last few Olympics didn’t engage living room spectators like they had in previous years, things are looking up for the 2024 Summer Olympics in Paris. With NBCUniversal (NBCU) predicting larger viewership numbers than those of the 2016 and...

July 25, 2024

As we count down to the 2024 Summer Olympics, it’s clear that this is shaping up to be a record-breaking year. New data from eMarketer has revealed that these Olympics could be the most-watched TV event in eight (!) years....

July 18, 2024

Remember the streaming slump of 2023? We do — it's when the WGA and SAG-AFTRA strikes put the brakes on production mid-year, with the total number of new scripted and unscripted series on U.S. platforms dipping to 783 in 2023,...

July 12, 2024

Watching more streaming TV than ever? You’re not alone, according to a new report. While most TV content these days is available across a number of channels — such as the series finale of “Young Sheldon,” which scored a huge...

July 5, 2024

Back-to-School (BTS) — it may not get as much attention as the winter holidays, but advertisers shouldn’t ignore this season. In fact, in 2023, consumers actually spent more on BTS and BTS for college than on the winter holidays on...

June 26, 2024

What gives you the ick? That’s what we recently asked marketers. And no, MNTN Research isn’t pivoting to relationship content. We were just curious about why some ads turn people off — and what drives marketers to create more ads...

June 17, 2024