According to new data from Advertiser Perceptions, advertisers are expected to throw fistfuls of cash at Connected TV (CTV) this year. The report found that this year we can expect CTV ad spend to increase by 16.2% to a whopping...

March 29, 2024

Last week, we covered Netflix’s continued reign over the world of streaming. But new data from eMarketer suggests a contender for the throne waits in the wings: Amazon Prime Video. This year, the service joined the ranks of the ad-supported...

March 22, 2024

Marketers know how to pick a winner. The dust has settled in the Las Vegas desert and Kansas City has claimed a second title in as many years with their overtime win over San Francisco. And who among us knew...

February 11, 2024

Every year in February, millions of viewers tune in to watch the biggest football game of the year. However, viewership has lagged in recent years, with the last big turnout being in 2015 with 114 million viewers. Last year’s game...

February 5, 2024

Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...

January 26, 2024

Streaming Sticker Shock is On the Rise Feeling like streaming costs are suddenly higher than ever? You’re not wrong — half of the major streaming platforms are now charging double what they did when they initially came to market. And...

January 26, 2024

Artificial intelligence — aka AI — is one of hottest topics of the past few years. New AI technologies are emerging daily, and some have already made themselves at home in everyday life. In the advertising world, this is particularly...

January 17, 2024

Could Connected TV be the core tenet of your marketing strategy? All signs point to “yes.” Media measurement and analytics company Comscore analyzed over 400 advertising campaigns to understand the true impact of multi-channel campaigns. “As we add different platform...

January 10, 2024