Showing Results (198) For: connected
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Retailers Tie Goals to CTV Ads Easier Than Linear TV
For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...
December 14, 2022
Best Streaming Services: What the Streaming Wars Mean for Consumers and Advertisers
When it comes to the best streaming services, there is a seemingly endless array of choices for consumers. To further complicate things, from HBO Max to Netflix, every major player in the space has announced an ad-supported subscription tier in...
December 9, 2022
Streaming TV Viewing Time Continues Its Rise Over Cable
This July, streaming TV viewership passed cable for the first time. But are advertisers keeping up with this rise? The State of TV Viewership Streaming has been growing in popularity among consumers over the last few years, and this year...
December 8, 2022
Data Reveals Increased Investment in CTV Leads to Better Performance
As viewers flock to Connected TV, advertisers are evaluating their ad budgets and figuring out how to work this ad channel into their mix. In the past, TV has traditionally been an awareness play, focusing solely on the upper funnel....
December 5, 2022
Forecasting the Future of Creative in the Next Wave of Ad-Supported Streaming
Remember when every marketer in adland started pivoting to video? It felt like the wild west, where ideas and concepts were flying through the air as we all tried to determine which creative approach would prove the stickiest for our...
December 5, 2022
Dynamic Duos: How CTV Raises Digital’s Profile
We often observe marketing channels in silos, without realizing that driving performance is the sum of all parts—and that some channels, like Connected TV, actually work to boost the performance of other marketing channels, by as much as 54% ....
December 2, 2022
Will 2023 Be the Year Social Media and CTV Creative Begin to Merge?
When you're as keyed into the Connected TV space as we are here at MNTN Research, everything can begin to look like a TV screen. That thing in your living room? TV screen for people, naturally. Those jumbotrons in Times...
November 30, 2022
Audience Deep Dive: The WFH Consumer
Remote workers have unique consumer behaviors and interests—many of which are TV-centric. From before the COVID-19 pandemic to now, the number of people working remotely (full time or otherwise) has skyrocketed. Due to the global circumstances starting in spring of...
November 22, 2022