Showing Results (224) For: connected

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Sticking to Ad Spend Plans in the Face of Economic Uncertainty

As marketers gear up for a potential downturn, it’s time to take a look back on previous times of economic uncertainty to know what worked Ad Spend Expectations Were High in 2021 In October of 2021, consumers and advertisers alike...

July 22, 2022

Data-Driven Insights from 10M+ Hours of CTV Ads

The Rise of Connected TV Has Provided a Surge of Data Connected TV has been a big story in the ad world, and with good reason. Both viewers and advertisers have flocked to streaming television. Viewers because it gives them...

July 21, 2022

Travel Brands Take Note—Consumers are Taking Action After Viewing Ads on CTV

Connected TV ads make waves with travelers. As traditional television watching wanes and viewers transition to streaming services, Connected TV (CTV) is proving itself a powerful advertising channel for a wide variety of brands. Over the last few years, travel...

July 20, 2022

Ad Length Impact on Attention is Minimal, But Content Tips the Scales

Studies reveal that 47% of the value of a video campaign is delivered within the first three seconds—but this is only the beginning. Viewer Attention is Equally Weighted Across 15, 30 and 60-Second Ads A study by TVision of viewer...

July 19, 2022

An Exploration of Second-Screen Use by TV Viewers

Most consumers are watching TV while simultaneously engaging with a secondary device. There are many advantages to this behavior that advertisers can capitalize on. These days, consumers bring their devices with them everywhere they go: whether to a store, on...

July 6, 2022

What Advertisers Need to Know About CTV and the Future of Consumer Privacy Restrictions

Connected TV advertising continues to grow at an accelerated rate, with projected ad spend to reach $19.1 billion by the end of 2022 and more than 55% of advertisers shifting marketing budgets away from other channels and towards CTV. As...

June 30, 2022

How Brands Can Level Up Their Creative Testing For Performance

We speak with MNTN Lead Customer Success Manager, John Pankowski about creative testing on Connected TV and how it relates to performance. Developing solid Connected TV creative is one half of the equation, but the best way to ensure it...

June 27, 2022

“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape

Connected TV’s rise in popularity has resulted in a streaming arms race, with providers pumping millions of dollars into their respective platforms to create new content, secure existing content, and drive subscriptions. This highly competitive landscape has resulted in viewers...

June 15, 2022