A solid Connected TV commercial produces better results when it’s served alongside the right content. However, many questions remain—what defines the ‘right content’? And how can brands ensure that the audience they are targeting aligns with this content? Thankfully, there...

November 4, 2022

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022

One challenge all marketers face is getting their brand front and center of their target audience. But staying memorable and holding their interest is a whole other beast—therein lies the secret to success: producing engaging creative that is compelling enough...

October 31, 2022

Connected TV (CTV) usage is soaring—a whopping 92%¹ of U.S. households are currently reachable by CTV advertising and, in July of this year, streaming platforms surpassed cable networks for the largest share of U.S. TV viewing. Understanding the current popularity...

October 27, 2022

Political Ads, Brand Marketing, and You It’s election season, which means political ads are heating up. According to AdImpact, spending is on track to reach $9.7 billion this election cycle, representing a 144% growth from 2018’s elections, and $660 million...

October 24, 2022

Move over Gen Zs, Millennials and Gen Xers—the older generations are using Connected TV in large numbers. Millennials may have recently become the largest living generation¹, but with ~54M people 65 years or older living in the U.S.², older adult...

October 19, 2022

The Holly, Jolly (Holiday Advertising) Season If we were a betting team of researchers, we’d say that you’ve experienced – at least once in your life – a friend, loved one, or casual acquaintance lose their cool after hearing the...

October 19, 2022

Why Product Placement Matters Product placement is more than a subliminal message–it’s a hybrid message. A study by Business Research Methodology reveals that product placements contain both advertising and publicity—two necessary ingredients that move the needle for brands. Not only...

October 14, 2022