Showing Results (219) For: connected
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What Advertisers Need to Know About CTV and the Future of Consumer Privacy Restrictions
Connected TV advertising continues to grow at an accelerated rate, with projected ad spend to reach $19.1 billion by the end of 2022 and more than 55% of advertisers shifting marketing budgets away from other channels and towards CTV. As...
June 30, 2022
How Brands Can Level Up Their Creative Testing For Performance
We speak with MNTN Lead Customer Success Manager, John Pankowski about creative testing on Connected TV and how it relates to performance. Developing solid Connected TV creative is one half of the equation, but the best way to ensure it...
June 27, 2022
“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape
Connected TV’s rise in popularity has resulted in a streaming arms race, with providers pumping millions of dollars into their respective platforms to create new content, secure existing content, and drive subscriptions. This highly competitive landscape has resulted in viewers...
June 15, 2022
Data-Driven CTV Creative Recommendations for Travel Marketers
As the summer heats up, so does consumer interest in travel. Here are some creative recommendations for Travel brands looking to make an impact. It’s been a difficult couple of years for travel brands, with less consumers interested in taking...
June 13, 2022
Top Challenges Faced by Advertisers Amid CTV’s Growth
Measurement, frequency and walled gardens remain a key concern for advertisers. The Connected TV growth spurt has not been without its growing pains, as advertisers navigate new terrain. However, with growth comes opportunity. This article will explore the common pain...
June 2, 2022
What Advertisers Need to Know About Market Fragmentation
What is Market Fragmentation? Marketing fragmentation is the concept that, as a market grows in popularity and scope, it eventually breaks into various and diverse segments to serve distinct customer groups. In this market, no single company or organization has...
May 18, 2022
CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind
Advertisers are being left behind by their linear-only strategy As more people cut the cord, advertisers are struggling to meet their marketing goals with linear TV. However, the rapid growth of streaming viewership is still exceeding the advertising spend, even...
May 17, 2022
Brand Safety Drives Stronger Performance Outcomes on TV
Advertisers put brand safety top of mind, as brand risk dropped by 4% globally—and it’s paying off. As brand safety issues continue to plague the advertising industry, one question remains: is one marketing channel better shielded than others? Connected TV...
May 13, 2022