Showing Results (238) For: ctv
Showing Results 216-224 Of 238
Consumers Find Ways To Cut Costs During Economic Uncertainty
With a potential recession on the horizon, consumers are changing their behavior to fit a more cost-conscious lifestyle. General outlook Consumers are hyper-aware of the current economic uncertainty and potential recession. With inflation raising the prices of products like beef...
August 3, 2022
Sticking to Ad Spend Plans in the Face of Economic Uncertainty
As marketers gear up for a potential downturn, it’s time to take a look back on previous times of economic uncertainty to know what worked Ad Spend Expectations Were High in 2021 In October of 2021, consumers and advertisers alike...
July 22, 2022
Ad Length Impact on Attention is Minimal, But Content Tips the Scales
Studies reveal that 47% of the value of a video campaign is delivered within the first three seconds—but this is only the beginning. Viewer Attention is Equally Weighted Across 15, 30 and 60-Second Ads A study by TVision of viewer...
July 19, 2022
An Exploration of Second-Screen Use by TV Viewers
Most consumers are watching TV while simultaneously engaging with a secondary device. There are many advantages to this behavior that advertisers can capitalize on. These days, consumers bring their devices with them everywhere they go: whether to a store, on...
July 6, 2022
Storytelling is a Vital Piece of the Ad Puzzle
Everyone loves a good story, which is why telling a captivating one in your ads isn't just a necessity: it's a requirement. Since the very beginning of television, advertisers have been using stories to sell their products to nationwide audiences....
June 30, 2022
Seasonal Trends: Ad-Supported Connected TV Viewership Increases in the Summer
Despite the increase in travel and outdoor adventuring in the summer, ad-supported CTV viewership heats up. Summer is here and travel and other adventures are enticing people out of their homes. While this is traditionally a season when TV viewership...
June 28, 2022
Read the Room: How Co-Viewing Affects Connected TV Viewership
Connected TV co-viewing leads to higher ad attention, in some cases more than others. The domino effect of co-viewing is clear—not only does it impact attention, but also affects the value of Connected TV ad buys. This digest dissects the...
June 1, 2022
The State of Political Ad Spending on Connected TV
As political advertisers begin to ramp up their campaigns for the 2022 election cycle, it’s time to take a look at how they are shifting their budgets to better reach prospective voters. With midterms fast approaching, political advertisers are making...
May 27, 2022