Marketers experience a brand very differently to consumers. On the brand side, advertisers often assemble their marketing plans between channels, with delineations drawn when one channel ‘ends’ and another begins. However, it looks much different from a customer viewpoint. This...

February 24, 2023

B2B Video by the Numbers Connected Television works: full stop.  It’s a highly targetable, fully measurable channel and brands from all corners of the industry are discovering the performance potential of the biggest screens in the home. But while Connected...

January 25, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...

December 14, 2022

As viewers flock to Connected TV, advertisers are evaluating their ad budgets and figuring out how to work this ad channel into their mix. In the past, TV has traditionally been an awareness play, focusing solely on the upper funnel....

December 5, 2022

We often observe marketing channels in silos, without realizing that driving performance is the sum of all parts—and that some channels, like Connected TV, actually work to boost the performance of other marketing channels, by as much as 54% ....

December 2, 2022

When you're as keyed into the Connected TV space as we are here at MNTN Research, everything can begin to look like a TV screen. That thing in your living room? TV screen for people, naturally. Those jumbotrons in Times...

November 30, 2022

A solid Connected TV commercial produces better results when it’s served alongside the right content. However, many questions remain—what defines the ‘right content’? And how can brands ensure that the audience they are targeting aligns with this content? Thankfully, there...

November 4, 2022