Why Product Placement Matters Product placement is more than a subliminal message–it’s a hybrid message. A study by Business Research Methodology reveals that product placements contain both advertising and publicity—two necessary ingredients that move the needle for brands. Not only...

October 14, 2022

What Are Four P’s and How Do They Fit In With Connected TV? Most are familiar with the four P’s of marketing, but in 1961, researcher James Rhodes published An Analysis of Creativity, where he created a separate framework to...

August 19, 2022

March 2020 was a turbulent time for all industries, but perhaps one of the most common ones to make headlines was the movie industry. As movies made their premiere directly on streaming channels while quarantine orders were in place, it...

August 18, 2022

The Rise of Connected TV Has Provided a Surge of Data Connected TV has been a big story in the ad world, and with good reason. Both viewers and advertisers have flocked to streaming television. Viewers because it gives them...

July 21, 2022

Connected TV ads make waves with travelers. As traditional television watching wanes and viewers transition to streaming services, Connected TV (CTV) is proving itself a powerful advertising channel for a wide variety of brands. Over the last few years, travel...

July 20, 2022

Connected TV advertising continues to grow at an accelerated rate, with projected ad spend to reach $19.1 billion by the end of 2022 and more than 55% of advertisers shifting marketing budgets away from other channels and towards CTV. As...

June 30, 2022

With so many options, streamers want to simplify There are a lot of choices when it comes to streaming, from which provider and device to use, to what channels to subscribe to. Not to mention selecting a show when it’s...

June 27, 2022

Connected TV’s rise in popularity has resulted in a streaming arms race, with providers pumping millions of dollars into their respective platforms to create new content, secure existing content, and drive subscriptions. This highly competitive landscape has resulted in viewers...

June 15, 2022