Connected TV advertising continues to grow at an accelerated rate, with projected ad spend to reach $19.1 billion by the end of 2022 and more than 55% of advertisers shifting marketing budgets away from other channels and towards CTV. As...

June 30, 2022

With so many options, streamers want to simplify There are a lot of choices when it comes to streaming, from which provider and device to use, to what channels to subscribe to. Not to mention selecting a show when it’s...

June 27, 2022

Connected TV’s rise in popularity has resulted in a streaming arms race, with providers pumping millions of dollars into their respective platforms to create new content, secure existing content, and drive subscriptions. This highly competitive landscape has resulted in viewers...

June 15, 2022

As the summer heats up, so does consumer interest in travel. Here are some creative recommendations for Travel brands looking to make an impact. It’s been a difficult couple of years for travel brands, with less consumers interested in taking...

June 13, 2022

Measurement, frequency and walled gardens remain a key concern for advertisers.  The Connected TV growth spurt has not been without its growing pains, as advertisers navigate new terrain. However, with growth comes opportunity. This article will explore the common pain...

June 2, 2022

Advertisers are being left behind by their linear-only strategy As more people cut the cord, advertisers are struggling to meet their marketing goals with linear TV. However, the rapid growth of streaming viewership is still exceeding the advertising spend, even...

May 17, 2022

Fig. 1 No longer a fledgling advertising channel that’s new and unproven, Connected TV has risen to transform the advertising landscape—and forced advertisers to rethink their budgets. This sort of transformation has caused a series of ripple effects, including changes...

May 10, 2022

A Detailed Analysis of Connected TV Advertising What is CTV Advertising? Today’s modern audience engages with TV and advertisers in different ways than they used to. While linear TV was once king, nearly 75% of buyers are now shifting ad...

April 29, 2022