Analysis

Analysis

The Streaming Generation Gap Is Smaller Than You Think

By Frankie Karrer
September 26, 2023

The Streaming Generation Gap Is Smaller Than You Think

Analysis

Why Have Audience Preferences Shifted from User Generated Content to Premium Video?

By Jacob Trussell
September 19, 2023

Why Have Audience Preferences Shifted from User Generated Content to Premium Video?

Analysis

Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers

By Cat Hausler
September 18, 2023

Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers

Analysis

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

By Melissa Yap
August 10, 2023

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

Analysis

The Impact of Evergreen CTV Campaigns

By Isabel Greenfield
August 9, 2023

The Impact of Evergreen CTV Campaigns

Analysis

Don’t Delay, Launch Today: Here’s the Fastest Path to Profitable Scale

By Isabel Greenfield
July 24, 2023

Don’t Delay, Launch Today: Here’s the Fastest Path to Profitable Scale

Analysis

It Takes Two (Or More?): How Turnkey Variations Can Boost Performance

By Jacob Trussell
June 29, 2023

It Takes Two (Or More?): How Turnkey Variations Can Boost Performance

Analysis

Seasonal Breakdown: Back-to-School Spending Is Back

By Cat Hausler
June 16, 2023

Seasonal Breakdown: Back-to-School Spending Is Back