Analysis

Analysis

How Do Consumers Actually Feel About AI-Powered Advertising?

By Stephen Graveman
June 15, 2023

How Do Consumers Actually Feel About AI-Powered Advertising?

Analysis

Advertiser Outlook on Generative AI: Sunny, With a Side of Caution

By Stephen Graveman
June 15, 2023

Advertiser Outlook on Generative AI: Sunny, With a Side of Caution

Analysis

5 Ways to Win Gen Z’s Hearts with CTV Ad Creative

By Jacob Trussell
May 18, 2023

5 Ways to Win Gen Z’s Hearts with CTV Ad Creative

Analysis

Holiday Breakdown: Consumers Intend to Spend This Summer

By Cat Hausler
May 16, 2023

Holiday Breakdown: Consumers Intend to Spend This Summer

Analysis

The Key to CTV Success Could Already Exist in Your Social Video Strategy

By Jacob Trussell
May 3, 2023

The Key to CTV Success Could Already Exist in Your Social Video Strategy

Analysis

Breaking Through the (C)TV Creative Barrier Has Never Been More Affordable

By Jacob Trussell
April 27, 2023

Breaking Through the (C)TV Creative Barrier Has Never Been More Affordable

Analysis

How Connected TV Creative Can Benefit from Testing on TikTok

By Jacob Trussell
March 31, 2023

How Connected TV Creative Can Benefit from Testing on TikTok

Analysis

Why More Viewers Are Streaming Sports, Including March Madness

By Stephen Graveman
March 10, 2023

Why More Viewers Are Streaming Sports, Including March Madness