Ad Creative Analysis

Analysis

The Creative Things We Learned from 2023’s Biggest Game Day Commercials

By Jacob Trussell
February 24, 2023

Analysis

What Legacy Creative Can Tell Us About Adland’s Biggest (Game) Day in 2023

By Jacob Trussell
February 7, 2023

Research Digest

How To Apply a Big Game Sized Creative Strategy to Your Evergreen Campaigns

By Melissa Yap
January 31, 2023

Research Digest

How Reach and Creative Personalization Intersect on Connected TV

By Melissa Yap
January 26, 2023

Analysis

The B2B Investment Opportunity of the Year is CTV Ad Creative

By Jacob Trussell
January 25, 2023

Peeks Report

Crazier, the Better: The Art (and Science) of Local TV Ads

By Tim Edmundson
January 4, 2023

Analysis

The Growing Relationship Between CTV and Retail Media Networks

By Jacob Trussell
December 28, 2022

Research Digest

Identifying and Reaching the ‘Movable Middle’ on Connected TV

By Melissa Yap
December 19, 2022