Ad Creative Analysis

Data-driven insights on Connected TV and video advertising formats.

Analysis

Connecting the Dots Between Emotions and Ad Creative

By Jacob Trussell
August 17, 2022

Connecting the Dots Between Emotions and Ad Creative

Analysis

Work Smarter, Not Harder, with 4 Low-Cost Ad Creative Solutions

By Jacob Trussell
August 9, 2022

Work Smarter, Not Harder, with 4 Low-Cost Ad Creative Solutions

Research Digest

High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy

By Melissa Yap
August 4, 2022

High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy

Research Digest

Ad Length Impact on Attention is Minimal, But Content Tips the Scales

By Melissa Yap
July 19, 2022

Ad Length Impact on Attention is Minimal, But Content Tips the Scales

Analysis

Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners

By Jacob Trussell
July 14, 2022

Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners

Analysis

Storytelling is a Vital Piece of the Ad Puzzle

By Jacob Trussell
June 30, 2022

Storytelling is a Vital Piece of the Ad Puzzle

Research Digest

How Brands Can Level Up Their Creative Testing For Performance

By Melissa Yap
June 27, 2022

How Brands Can Level Up Their Creative Testing For Performance

Research Digest

Data-Driven CTV Creative Recommendations for Travel Marketers

By Frankie Karrer
June 13, 2022

Data-Driven CTV Creative Recommendations for Travel Marketers