CTV Report

15% of Big Game Viewership Was on Free Streaming Platform Tubi

By Frankie Karrer
February 14, 2025

15% of Big Game Viewership Was on Free Streaming Platform Tubi

This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices

By Frankie Karrer
February 6, 2025

This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices

Streaming Subscriptions Have Overtaken Linear in Revenue Share

By Frankie Karrer
January 30, 2025

Streaming Subscriptions Have Overtaken Linear in Revenue Share

66% of U.S. TV Viewers Prefer Ad-Supported Streaming Services

By Frankie Karrer
January 17, 2025

66% of U.S. TV Viewers Prefer Ad-Supported Streaming Services

CTV Ad Spend Will Grow to $46.89 Billion by 2028

By Frankie Karrer
January 10, 2025

CTV Ad Spend Will Grow to $46.89 Billion by 2028

53% of Marketers Say CTV Is More ‘Brand-Safe’ Than Social

By Frankie Karrer
December 20, 2024

Ad Impressions on FAST Platforms Increased 38% YoY in Q3 2024

By Frankie Karrer
December 13, 2024

Ad Impressions on FAST Platforms Increased 38% YoY in Q3 2024

Almost 80% of Streaming Viewers Are Loving What They Watch

By Frankie Karrer
November 22, 2024

Almost 80% of Streaming Viewers Are Loving What They Watch

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