CTV Report

CTV Report

62% of Consumers Discover New Brands or Products Through TV

By Frankie Karrer
October 25, 2024

CTV Report

Streaming Has Passed Linear As the ‘First Stop’ for TV Watchers

By Frankie Karrer
October 17, 2024

CTV Report

60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving

By Frankie Karrer
October 11, 2024

CTV Report

The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%

By Frankie Karrer
October 4, 2024

CTV Report

US CTV Ad Spending Grew by $8 Billion in the Last Two Years

By Frankie Karrer
September 26, 2024

CTV Report

Nearly Half of This Season’s NFL Games Will Be Streamable

By Frankie Karrer
September 20, 2024

CTV Report

The CTV Ad Market Will Be Worth $35.2 Billion in 2024

By Frankie Karrer
September 12, 2024

CTV Report

Interactive Streaming Ads Can Improve Brand Recall by 36%

By Frankie Karrer
September 6, 2024