Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
Consumer Insights
Analysis of viewership and adoption of streaming television.
Ad Creative Analysis
Data-driven insights on Connected TV and video advertising formats.
About MNTN Research
Learn more about our mission to share impactful CTV insights.
Visit MNTN
Discover how MNTN makes Connected TV advertising easy and impactful.
Trending Search
CTV Report
The CTV Ad Market Will Be Worth $35.2 Billion in 2024
By Frankie KarrerSeptember 12, 2024
Interactive Streaming Ads Can Improve Brand Recall by 36%
By Frankie KarrerSeptember 6, 2024
Consumers Have Increased Their Time Spent With CTV by 8.3% YoY
By Frankie KarrerAugust 30, 2024
Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping
By Frankie KarrerAugust 22, 2024
The 2024 Summer Olympics Saw a 40% Increase in Streaming Minutes
By Frankie KarrerAugust 16, 2024
68% of Americans Are Tuning In to the 2024 Olympics
By Frankie KarrerAugust 1, 2024
High-Performing TV Ads Use Humor, Bright Visuals, and Familiar Faces
By Frankie KarrerJuly 26, 2024
The Summer Olympics Could Be the Most Watched TV Event in 8 Years
By Frankie KarrerJuly 18, 2024