Research Digest

Research Digest

How Brands Can Level Up Their Creative Testing For Performance

By Melissa Yap
June 27, 2022

How Brands Can Level Up Their Creative Testing For Performance

Research Digest

“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape

By Stephen Graveman
June 15, 2022

“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape

Research Digest

Data-Driven CTV Creative Recommendations for Travel Marketers

By Frankie Karrer
June 13, 2022

Data-Driven CTV Creative Recommendations for Travel Marketers

Research Digest

Top Challenges Faced by Advertisers Amid CTV’s Growth

By Melissa Yap
June 2, 2022

Top Challenges Faced by Advertisers Amid CTV’s Growth

Research Digest

Read the Room: How Co-Viewing Affects Connected TV Viewership

By Melissa Yap
June 1, 2022

Read the Room: How Co-Viewing Affects Connected TV Viewership

Research Digest

The State of Political Ad Spending on Connected TV

By Frankie Karrer
May 27, 2022

The State of Political Ad Spending on Connected TV

Research Digest

A Majority of Streamers Find Value in Advertising

By Isabel Greenfield
May 18, 2022

A Majority of Streamers Find Value in Advertising

Research Digest

CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind

By Isabel Greenfield
May 17, 2022

CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind