Research Digest

Research Digest

Pick Your Mix: How to Determine Your Optimal Creative Mix on Connected TV

By Melissa Yap
November 29, 2022

Pick Your Mix: How to Determine Your Optimal Creative Mix on Connected TV

Research Digest

Audience Deep Dive: The WFH Consumer

By Cat Hausler
November 22, 2022

Audience Deep Dive: The WFH Consumer

Research Digest

Consumers and Ad-Supported Streaming: Looking Forward to 2023

By Frankie Karrer
November 17, 2022

Consumers and Ad-Supported Streaming: Looking Forward to 2023

Research Digest

Travelers Are Wary but Optimistic This Holiday Season

By Frankie Karrer
November 9, 2022

Travelers Are Wary but Optimistic This Holiday Season

Research Digest

How Context and Ad Positioning Affects the Success of Your CTV Ads

By Melissa Yap
November 4, 2022

How Context and Ad Positioning Affects the Success of Your CTV Ads

Research Digest

What Video Types are Most Effective for Black Friday, Small Business Saturday, and Cyber Monday CTV Ads?

By Jacob Trussell
November 4, 2022

What Video Types are Most Effective for Black Friday, Small Business Saturday, and Cyber Monday CTV Ads?

Research Digest

When Creative Variation Demands Variation

By Melissa Yap
October 31, 2022

When Creative Variation Demands Variation

Research Digest

The Rise of the ‘Micro Moment’ For B2B Brands And What This Means For Connected TV

By Melissa Yap
October 24, 2022

The Rise of the ‘Micro Moment’ For B2B Brands And What This Means For Connected TV