What's one of the biggest pieces of news that we know about for the 2023 upfronts and NewFronts? It’s the first year Netflix has thrown their proverbial hat into the ring.  This is a huge about-turn moment for Netflix. Easily...

April 27, 2023

With more streaming options than ever, how are consumers coping with the content overload? Streaming Viewers Awash in Options The past few years have seen the rise of many new streaming platforms, with every network and their mother joining the...

April 24, 2023

If you’ve ever mindlessly scrolled through a streaming service menu, crippled by the amount of must-see content that’s continually releasing, you’re not alone. A study by Nielsen found that nearly half of all streaming users in the U.S. report feeling...

April 18, 2023

It’s a New (Ad-Supported) World for CTV Good news for brands already advertising on Connected TV: viewers are officially watching more ad-supported CTV content than ad-free. According to data from TVision, CTV viewers spent only 36% of their time on...

April 12, 2023

The Rise in Sports Streaming While Connected TV continues to rise in popularity with TV viewers, sports has remained a popular tentpole of the linear TV model. Despite 82% of American households having at least one internet-connected device, and the...

April 10, 2023

Ad-tiers Are Everywhere This past year and change has seen every major streaming platform add an ad-supported option. Even “we’ll never run ads” Netflix joined the fray in late 2022, along with other heavy hitters like Disney+. This has cemented...

April 5, 2023

Mother’s Day is producing increasingly more sales each year. And, with the vast majority of consumers planning on spending on the holiday in 2023, brands can benefit from running advertising campaigns in the months leading up to mom’s big day....

March 31, 2023

Yes, MNTN Research is all about Connected Television, but that doesn’t mean we’re disconnected from what CTV’s distantly related cousin – social video – is up to. Because as much as everyone’s talking about CTV, marketers are equally excited by...

March 31, 2023