The “Big Game” (coined SB for brevity in this article) is unmistakably one of the highlights of the year for both advertisers and viewers alike—and it’s also one of the most expensive. This year, a 30-second ad spot will cost...

January 31, 2023

Introduction Every year, millions of people tune in to watch The Big Game, (in 2022, approximately two-thirds of the US population were watching). And this year stands to be no exception. But who is this audience, and why are advertisers...

January 27, 2023

Is there such a thing as too much reach that dilutes your brand message? Seth Godin once said, “When you speak to everyone, you speak to no one.” In this digest, we'll explore whether or not there is such a...

January 26, 2023

B2B Video by the Numbers Connected Television works: full stop.  It’s a highly targetable, fully measurable channel and brands from all corners of the industry are discovering the performance potential of the biggest screens in the home. But while Connected...

January 25, 2023

Connected TV has stormed the scene over the past few years, becoming a high-impact and effective marketing touchpoint for advertisers. The sight, sound, and motion of the TV screen combined with the digital roots of paid search and social elevate...

January 25, 2023

Every year the Big Game attracts both large audiences and large advertisers alike. But how will the growth of streaming affect advertising during this TV event going forward? Introduction Every year, one football game in particular is watched by millions...

January 24, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

Regarding gift-giving holidays, few are as high stakes as Valentine’s Day. Every year, more money is spent on lavish gifts and experiences. Yet, all this gift-giving doesn’t equal gift-loving—14.7% of Valentine’s Day recipients report being unhappy with the gifts they...

December 22, 2022