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How the CTV Environment Impacts the Four P’s of Creativity
What Are Four P’s and How Do They Fit In With Connected TV? Most are familiar with the four P’s of marketing, but in 1961, researcher James Rhodes published An Analysis of Creativity, where he created a separate framework to...
August 19, 2022
What the Return to Movie Theaters Means for CTV Advertisers
March 2020 was a turbulent time for all industries, but perhaps one of the most common ones to make headlines was the movie industry. As movies made their premiere directly on streaming channels while quarantine orders were in place, it...
August 18, 2022
Connecting the Dots Between Emotions and Ad Creative
Back in 2016, Innisfree, a Korean beauty brand, went viral thanks to an in-store shopping innovation. They gave their customers the option between two different styles of hand-held shopping baskets. If you needed help from a customer service representative, you...
August 17, 2022
Consumers Are Seeking Out Experiential Travel
Experiential travel is booming. Over the last few years, the popularity of experiential travel has increased significantly. After a pause in travel during the COVID-19 pandemic, people are now, more than ever, seeking unique experiences where they can fully immerse...
August 12, 2022
How Leading Brands and Agencies Are Approaching Measurement, Media, and Creative in 2022
Introduction Over the past year, connected TV has solidified its position as a go-to option in the omnichannel marketing mix. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising...
August 11, 2022
Work Smarter, Not Harder, with 4 Low-Cost Ad Creative Solutions
Look, we’re not going to beat around the bush here. We’re all feeling fatigued from the deluge of headlines describing the severe economic uncertainty the world is experiencing right now. As marketers and advertisers, the potential for a steep downturn...
August 9, 2022
High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy
Here’s how challenger brands are disrupting the industry with a performance mindset. What is a Challenger Brand? Historically, television advertising has often been reserved for the top-tier advertisers: brands who have the resources and time to make a giant statement...
August 4, 2022
Consumers Find Ways To Cut Costs During Economic Uncertainty
With a potential recession on the horizon, consumers are changing their behavior to fit a more cost-conscious lifestyle. General outlook Consumers are hyper-aware of the current economic uncertainty and potential recession. With inflation raising the prices of products like beef...
August 3, 2022