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US Connected TV Devices: Smart TVs Will Continue to Hold Top Spot
The CTV device market has been heating up over the last few years, and that competition isn’t expected to slow down According to data featured in eMarketer’s US Connected TV Advertising Repor1, which examines trends, data, and strategies related to...
April 14, 2022
Why CTV Ad Spend is Increasing Faster Than Projected
Increased advertising spending is changing how audiences, brands, and marketers interact with Connected TV Fig. 1 Connected TV’s continued rise to dominance in the television landscape has been predicted for some time, as viewers continue to leave behind linear TV...
March 23, 2022