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An Overview of Various Types of Streaming Ads

TV isn’t the only thing on the screen that has gotten a makeover in recent years. As technology has evolved the way people watch TV, so has the industry shifted to rethink the TV ads that accompany it. While the...

June 21, 2022

Ad Loads Can Affect Viewer Attention Spans

There is a delicate balance between ad loads, viewer attention, and streaming profits. As more Connected TV apps have launched over the past few years, streaming services are still figuring out the ideal ad load. While many viewers are willing...

April 22, 2022

Number of Talent in TV Ads Can Positively Influence Overall Ad Performance

Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment. Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...

April 16, 2022

Shorter TV Ads Drive More Site Visits, But Longer Ads Fuel Conversions

Research shows that 15-second and 30-second ad spots influence performance differently, however the best performing ad length depends on campaign objectives. Short Ads Have a Bigger Impact on Top-Funnel Metrics QuickFrame by MNTN’s Video Vitals, a study which examined different...

April 16, 2022

68% of Marketers Say Connected TV Is a Must-Buy for 2025

Digital video advertising is starting off the year with strong momentum — and Connected TV is leading the charge. According to the IAB, every major digital video format (including CTV, social video, and online video) is expected to see double-digit...

May 1, 2025

MNTN Data Shows Advertiser Consistency Is Key Amid Economic Uncertainty

“Economic uncertainty” has become an all-too-familiar phrase lately, leaving many advertisers to question their next moves. Understandably so — how are you supposed to set budgets and plan campaigns when it’s unclear what consumer demand will look like tomorrow (let...

April 30, 2025

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

We know that digging through endless reports to find the perfect stat can take up a lot of precious time and effort. That’s why we did the heavy lifting for you — so you can focus on making smarter marketing...

April 29, 2025

27% of Advertisers Are Increasing Their TV and Streaming Ad Budgets

Even with all the uncertainty surrounding today’s market, many advertisers are holding steady when it comes to TV and streaming. According to new research from iSpot, 55% of advertisers say they plan to maintain their TV and streaming ad budgets...

April 25, 2025