TV isn’t the only thing on the screen that has gotten a makeover in recent years. As technology has evolved the way people watch TV, so has the industry shifted to rethink the TV ads that accompany it. While the...

June 21, 2022

There is a delicate balance between ad loads, viewer attention, and streaming profits. As more Connected TV apps have launched over the past few years, streaming services are still figuring out the ideal ad load. While many viewers are willing...

April 22, 2022

Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment.   Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...

April 16, 2022

Research shows that 15-second and 30-second ad spots influence performance differently, however the best performing ad length depends on campaign objectives.  Short Ads Have a Bigger Impact on Top-Funnel Metrics QuickFrame by MNTN’s Video Vitals, a study which examined different...

April 16, 2022

New research reveals data that might sound like a broken record: Streaming is continuing to grow, with U.S. premium SVOD subscriptions rising 10.4% in 2024, surpassing 260 million. Netflix remains the market leader with 26% share (67.5 million subscribers), followed...

March 10, 2025

We get it — hunting down those perfect generational stats can feel like trying to stream your favorite show on dial-up. That’s why we took care of the hard work, so you can get on with your job. All we...

February 28, 2025

We’ve known Connected TV has been growing fast, but now EMARKETER has identified it as the fastest-growing ad channel in 2024 — with ad spend surpassing those of search, social, and retail media. The reason is clear: advertisers are following...

February 28, 2025

As the third-most celebrated holiday in the U.S. (behind only Christmas and Thanksgiving), Mother’s Day has cemented itself as a major seasonal moment. While Mother’s Day presents a lot of opportunities for advertisers, consumer purchasing habits are changing. So, brands...

February 24, 2025